Commercial Decision Support Manager, Argentina
Diageo
Buenos Aires , Argentina
hace 23 días

Context / Scope :

PEBAC is a business unit formed by 5 countries (Peru, Ecuador, Bolivia, Argentina & Chile) with similar market contexts, trends and opportunities across them.

Its ambition is to change the way consumers celebrate in those countries. For delivering our ambition the focus is : reinforce our consumer recruitment strategy, consolidate our portfolio to face local spirits and beer competition, simplify our operating model so it can cope with usual environmental volatility, route to consumer partners willing to integrate and create superior holistic value and flexible organization with an integrated winning and productive mindset while transforming the way we work with Distributors, to generate efficient, profitable and reliable growth through mastering and being best in class in Distributors’ partnership.

  • PEBAC main pillars are : Focus, Agility & Scale to Transform Growth. Focus on CGT (Casual Get Together) and SO (Special Occasions) Occasions, defining what matters for consumers, customers and shoppers and maximize execution rather than development;
  • Agility to discipline and processes to speed decisions through, true sell-out to outperform competition on shelves and fast learning to maximize investments and growth;
  • Scale : great platforms executed brilliantly, join up with partners to expand footprint and ROI and to build a recruiting machine, every day everywhere.

    Beer is the biggest TBA player in PEBAC with 565M 9Lc having a 66% penetration into the casual get together occasion while Spirits is 30M 9Lc (18% Whisky penetration, 70% aperitif, 50% Pisco & 50% Rum).

    Purpose of role :

  • Being a business partner to Commercial Areas giving constant financial support to track the business and decision-making.
  • Provide support on Forecast Reporting ensuring accuracy and robustness of reporting activity.
  • Provide support on performing continuous financial analysis, financial modeling and business interrogation.
  • Support the preparation of annual Strategic Plan financials and subsequent updates Annual Operating Plan and Final Outlook.
  • Analyze the business against the plan, previous year and recommend value creating courses of action. Provide financial support to the M&E's tool.
  • He / she also supports CARM process ensuring a rock solid control environment, and in the administration of the overall control and compliance agenda.
  • Top 3-5 Accountabilities :

  • Lead the consolidation and tracking of the Risks & Opportunities, capturing and generating insights; including Cash and Overheads
  • Create, improve, and produce tools & models to provide the best level of detail and visibility to facilitate analysis (e.
  • g. planning tools, internal decks / packs, R&Os, ad-hoc presentations, etc).

  • Supports the Finance Manager in the preparation and administration of the business performance management process
  • Assist the team on preparing and reporting an accurate and robust Forecast pack, which guarantees full integrity of market financials in compliance with Diageo’s reporting standards.
  • Lead Trade Spend and A&P reporting & controlling activities in direct contact with key area responsible.
  • Evaluated all channel investment as part of the annual planning process in order to understand effectiveness of the spend.
  • Qualifications and Experience Required :

  • Bachelor’s Degree in Finance / Business / Economics / Accounting, MBA a plus
  • English and Spanish required
  • 4 years of financial analysis experience in a consumer goods company
  • Financial modelling and decision support skills
  • Commercial Acumen
  • Communication skills
  • Strong attention to detail
  • Proficient with Excel and Power Point
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