Brand Executive
PHILIP MORRIS INTERNATIONAL MANAGEMENT SA
Buenos Aires, Argentina
hace 31 días

Are you keen on expanding and diversifying your commercial knowledge?If so, you might be interested in this opportunity!

We are looking for a BRAND EXECUTIVE Massalin Particulares is seeking for talented people to join Marketing team in Buenos Aires. Responsibilities :

  • Contribute to the development of brand activities in line with defined brand objective, timings and expected quality standards.
  • Utilize all relevant touch points to implement brand plans including new product launches and brand support programs, within established objectives and deadlines, ensuring excellence in execution.
  • Collaborate with Sales Planning, Trade Marketing, Key Accounts and Field Sales Force teams to develop and implement effective trade programs to grow PM volume and share in different channels.
  • Monitor current brand executions through regular field visits, performance analysis and provide updates to Brand manager including any recommendations for improvement.
  • Manage and execute digital campaigns to drive digital engagement and sales through the different channels.
  • Continually drive the improvement and attractiveness of online content, leveraging on the latest digital trends.
  • Ensure every market initiatives are submitted to Regional Product Committee (RPC) / Corporate Product Committee (CPC) in a timely manner with the required approvals.
  • Coordinate with agencies, suppliers and different areas the implementation of engagement platforms in offline and online.
  • Regularly monitor and analyze the market, consumer, brand trends and performance, and develop and recommend business strategies.
  • Control marketing expenses and analyze the efficiency and cost effectiveness of all running brand related activities in order to achieve maximum return on investment.
  • Ensure all approved brand programs are executed in accordance within approved laws and government regulations, PMI policy, and the PMI Marketing Code. Qualifications :
  • College degree in administration, marketing, engineering, communication or related discipline.
  • At least two years’ experience in commercial dept.
  • in FMCG industry or digital agencies.

  • Fluent English.
  • Strong analytical capabilities and good interpersonal skills to influence all stakeholders to execute brand objectives.
  • Good communication and presentation skills.
  • Understanding of the principles of traditional marketing and their application to digital marketing
  • Ideally have experience in digital reporting and analysis to improve program effectiveness based on customer behavior insights.
  • Good multi-tasking skills to monitor and execute different programs and projects
  • Good learning attitude, with constant curiosity and astute eye for opportunities.
  • Strong result and quality driven mindset.
  • Proven working experience in digital marketing.
  • Ideally have experience in digital reporting and analysis to improve program effectiveness based on customer behavior insights.
  • Ideally have experience working with agile methodologies
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