Digital Marketing Analyst
Payless Shoesource Inc
hace 91 días

FIND YOUR FIT with Payless ShoeSource as the Digital Marketing Analyst in our new Dallas location.

You know who you are. And you know what moves you. That's why your chosen career should fit you as well as your favorite pair of shoes, every step of the way.

And that's what makes a career with Payless ShoeSource the perfect fit for you.

Overview :

The Digital Marketing Analyst serves as a lead coordinator role within Payless Digital Marketing. This position will execute digital programs that drive growth in both online and offline sales channels.

This includes supporting the development of tactical executions that support Payless’ overall strategic plans.

Job Responsibilities :

Coordination of SEM channels, including, paid search & shopping, display, retargeting, online video, affiliate / affinity as well as local listing and reputation management and rating-review processes

Annual to daily measurement of online marketing programs, including budget pacing, performance and forecasting

Key role in coordinating affiliate program, ensuring promo calendar communications and acting as primary contact with vendor to manage program needs

Coordinate creative brief processes, aligning internal and external needs to ensure campaigns are launched on time

Support ad hoc initiatives and marketing events

Digital channel analysis and reporting to communicate ongoing performance and recommendations

Communicate online marketing performance and program updates to internal partners and senior leadership

Collaborate with ecommerce, merchandising, IT, store operations, creative and legal to execute new and existing initiatives

  • May require very infrequent overnight travel
  • Qualifications :

    Strong ability to be agile and innovative in a fast-paced, test and learn environment

    Great multi-tasker and self-starter

    Experience in integrated digital marketing channels, including SEM, display re-targeting, video and affiliate

    Experience in leading digital marketing programs

    Understanding of financial analysis and the levers that impact financial results

    Practical experience executing customer driven change programs from concept through to implementation

    Highly analytical. The expectation of all team members is that we use data to drive our decisions.

    Team player comfortable operating in a complex and changing environment

    Marketing athlete : willing to help other marketing specialties as needed and interested in growing their personal skill set beyond digital.

    Ability to communicate to all levels in the organization

    Strong attention to detail

    Global and / or multi-lingual digital experience a plus

    2+ years of relevant work experience

    Bachelor’s degree in Business, Marketing, Advertising, Communication or related field.

    Payless ShoeSource is an Equal Opportunity Employer. This business uses E-Verify in its hiring practices to achieve a lawful workforce.

    Payless ShoeSource is the second largest specialty family footwear retailer in the world, offering a wide range of fashionable shoes and accessory items at affordable prices for every member of the family.

    The company’s mission is simple : Become the Go To, Get More, Pay Less shoe store for our customers. Payless has more than 2,500 stores in more than 30 countries and was founded in 1956 in Topeka, Kansas.

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