Detailed Description and Job Requirements
Development and implementation of business plans, marketing strategy, and forecasts for a product / service or vertical market.
Manages a staff of managers.
As a manager in product marketing, you will be responsible for leading the development of company marketing specifications for specific product(s) or product line(s).
Manage marketing activities within the context of the overall corporate plan to meet company objectives. Monitor the development of business plans and business results of e-
marketing. Manage lifecycles and product positioning in the market place. Identify customer needs, oversee market research, and monitor the market trends / competitive landscape.
Implement and monitor advertising campaigns. Act as a technical advisor for specific product(s). Initiate and foster relationships with development, sales, and other groups to develop new products or enhance functionality of existing product(s) or product line(s).
Ensure successful product releases based on corporate priorities.
Assists in the development of short, medium, and long term plans to achieve strategic objectives. Regularly interacts across functional areas with senior management or executives to ensure unit objectives are met.
Ability to influence thinking or gain acceptance of others in sensitive situations. Practical internet knowledge. Software business management experience.
7 years technical marketing experience. Previous development experience or developer marketing experience desired. Ability to manage multiple projects and priorities.
Successful track record in management. BA / BS degree. MBA preferred.
BR-BR,Brazil-Sao Paulo, AR-AR,Argentina-BUENOS AIRES, CO-CO,Colombia-Bogota