MSD is a global health care leader with a diversified portfolio of prescription medicines, vaccines and animal health products.
The difference between potential and achievement lies in the spark that fuels innovation and inventiveness; this is the space where MSD has codified its 125-
year legacy. MSD’s success is backed by ethical integrity, forward momentum, and an inspiring mission to achieve new milestones in global healthcare.
Overview The Associate Director, LA Region Customer Insights is responsible for the strategic alignment and execution of ad-
hoc market research activities in the Latin American region to ensure that commercial leadership is provided with actionable insights that are timely, accurate and cost effective.
This will be achieved through the close collaboration with key stakeholders at all levels to drive the use of innovative, agile, real time insights as well as traditional market research approaches and analytics to understand our customers and patients.
The Associate Director will maintain a vigilant watch over the health of key brands and markets in the LA region, alerting brand management and senior executives of emerging opportunities and threats, as discerned through insightful integration of the array of market research, marketplace data, and competitive intelligence available to the region.
The Customer Insights Lead will be the focal point of contact and subject matter expert to Marketing and Market Research colleagues within the region acting as an advocate of new and innovative research activities that aligned to support effective realization of the priorities and goals of the new GHH strategy in the LA region. Primary activities
active actionable business insights to brand management and senior executives throughout the organization.
This individual will evaluate and identifiy the best resources to address business questions in the most timely, cost efficient and effective manner and ensure appropriate research design and implications are delivered to inform brand and launch strategies.