App Store Optimization Practitioner
Gameloft
Buenos Aires, Argentina
hace 4 días

Company Description

Are You Looking for a Great Place to Work?

About Gameloft

Gameloft’s mission is to amaze the world, so everyone can enjoy a moment of happiness.

We have been proudly crafting games since 2000, two of which are featured in App Annie's Top 10 iOS Games by All-Time Worldwide Downloads.

Talented Gameloft employees from all over the world have created established franchises, such as Asphalt®, Dragon Mania Legends, Modern Combat and Dungeon Hunter.

We put passion into every pixel of our games. It’s at the core of what we do every day, and major rights holders including Disney®, LEGO®, Universal, Mattel®, Lamborghini®, etc.

recognize Gameloft’s creativity and trust us to produce awesome gaming experiences.

We are part of Vivendi one of the world’s largest media groups giving us the mana and resources to set our expectations high and aim for the very best.

For this role you will be a part of The Other Guys, a gaming studio who recently joined Gameloft. The Other Guys specialized in the production of captivating interactive series with the premier launch of Linda Brown, and subsequently the platform Journeys, allowing users to immerse themselves in unique TV-like experiences with other 23 engaging series.

Ready to join the game?

Job Description

The Other Guys is expanding and we are looking to strengthen the marketing team for our games with an organic growth specialist (via Google Play Store and Apple App Store tools).

If you are taking your first steps or already have some experience (ASO / SEO, social media, etc.) we would like to meet you.

Daily Tasks :

  • Operate our games by optimizing the product pages in the Google Play Store and Apple App Store (App Store Optimization) with the aim of maximizing organic traffic and the conversion rate of VISITS over INSTALLATIONS.
  • Development, execution and monitoring of the organic growth strategy for all our games on both platforms, in all currently published languages (EN-ES-FR-IT-PT-DE).
  • Product pages : Creation, maintenance and optimization of all the elements that impact the positioning algorithm; short description, full description, keywords, icon, screenshots, game trailer and more (multiple languages).
  • A / B testing strategy : hypothesis design, development tracking, test execution and monitoring to increase downloads and keep products relevant.
  • Internal reporting : share the results of the experiments with the marketing and product team to provide learning / trends to the other areas.
  • KPI monitoring : Daily monitoring of key business indicators such as; Store page conversion rate, organic installs, app ranking, etc.
  • Benchmarking : Monthly reports that help identify trends and strategies implemented in the main competitors of our games.
  • Qualifications

  • Excellent verbal and written communication (Spanish and English).
  • Ability to analyze the communicational aspects of the competition and be able to transfer the analysis to concrete ideas / proposals for improvements in our games.
  • Oriented to the observation of data with basic-intermediate handling of Excel / Google Spreadsheets.
  • Organized to be able to work on multiple projects simultaneously.
  • Ability to work under time pressure.
  • Creativity, innovation and interest in new trends.
  • Independence, good time management and ability to organize work.
  • Availability to share ideas and participate in brainstorming.
  • Basic knowledge of Digital Marketing (SEO, positioning, etc.) would be a plus.
  • Additional Information

    Why Join the World of Gameloft?

  • Because you want to be part of an exceptional experience within a company that is constantly growing!
  • Because you want to work with talented people who are industry pioneers!
  • Because you want to join a global company and meet great people around the world from all walks of life.
  • Or, just because you’re looking for a great place to work!
  • We want to get to know you!

    Submit your application today.

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