Design and propose the strategy and marketing actions of the products in charge in order to grant a framework of action to the sales teams and meet the objectives of positioning, sales and profitability.
Follow up on these actions in order to ensure compliance with the plans and correct eventually in case of deviations.
Develop a solid and professional relationship with the Medical Societies and with the Opinion Leaders through specific actions in order to achieve the identification of the professionals with our products.
Train the sales force and KAMs in aspects related to knowledge of the market and the product in order to ensure that they develop the skills and knowledge necessary to compete in the market.
Prepare the sales budget, according to the marketing and commercial strategy of the product. Carry out sales forecast planning in order to ensure the supply of product respecting the targets of forecast accuracy defined by the company.
Manage the budget allocation for each marketing action and perform the corresponding supervision.
Interact permanently with the medical area in order to co-lead the scientific aspect of the brand and the medical marketing plans.
Design strategies for product communication to the medical community. Create, perfect or adapt promotional materials in strict compliance with local regulations and internal company regulations.
Organize and coordinate medical events to communicate new product launches, presentations, therapeutic indications, etc.
in order to ensure the dissemination of the products in charge of the medical body. Periodically inform the leadership team about the evolution of the products, the action of the competition and the promotional activities in order to provide information on the progress of the business.
Implement POP / PSP programs guarantee agreed quality standards for the initiation and conduct of new programs.
Ensure that the processes implemented, promotional content produced, subsidies and training of personnel as well as interaction with health professionals and patients comply with P3 standards
Participate in the development of Incentive Plans and Special Awards for the Sales Force
Collaborate with the Access team in the generation of business opportunities and accessibility of the products in charge
University graduate of careers related to Business Administration, Medicine or Pharmacy. MBA desirable. Fluent English Proven experience in product management of specialty markets