BM Baileys, Gordons, Pimm's y Legui
Diageo
Buenos Aires , Argentina
hace 13 días

Context / Scope :

PEBAC is a business unit formed by 5 countries (Peru, Ecuador, Bolivia, Argentina & Chile) with similar market contexts, trends and opportunities across them.

Its ambition is to change the way consumers celebrate in those countries. For delivering our ambition the focus is : reinforce our consumer recruitment strategy, consolidate our portfolio to face local spirits and beer competition, simplify our operating model so it can cope with usual environmental volatility, route to consumer partners willing to integrate and create superior holistic value and flexible organization with an integrated winning and productive mind-

set while transforming the way we work with Distributors, to generate efficient, profitable and reliable growth through mastering and being best in class in Distributors’ partnership.

Purpose of role :

This role acts as the General Manager of these brands driving commercial success to grow the brands.

The role strategically integrates content and growth drivers and provides commercial leadership to deliver the plan.

Top 3-5 Accountabilities :

  • identifying sources of medium term growth and resources needed.
  • to establish strong brand / category and business objectives and plans behind each brand.
  • in consensus with commercial area and PEBAC Marketing Head.

  • leading cross functional teams.
  • including Media plans, Digital Marketing, Public Relations and Out-trade experiential events, briefing specialist resources and leading the cross functional team to deliver the GAME.

  • for each brand, in consensus with the commercial area and following Global Guidelines.
  • Inputs voice of the Market for Global Creation.
  • including P&L tracking, Market share monitoring, Brand equity tracking and Category performance with a focus on Sell out.
  • Proposes corrective actions or M4Ms, as needed.

  • A&P effectiveness.
  • Qualifications and Experience Required :

  • Graduate of Business Administration, Marketing
  • 2 to 4 years’ experience in consumer marketing (CPG companies desirable)
  • Fluent in English (oral & written)
  • Good Computer skills
  • Experience on integral communication plans development
  • Consumer / shopper behaviour driven
  • Excellent report writing and presentation skills.
  • Price management at point of purchase
  • Commercial awareness of consumer trends / profitability.
  • Excellent analytical skills.
  • Business Judgement
  • Strategic / category vision
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