Context / Scope :
PEBAC is a business unit formed by 5 countries (Peru, Ecuador, Bolivia, Argentina & Chile) with similar market contexts, trends and opportunities across them.
Its ambition is to change the way consumers celebrate in those countries. For delivering our ambition the focus is : reinforce our consumer recruitment strategy, consolidate our portfolio to face local spirits and beer competition, simplify our operating model so it can cope with usual environmental volatility, route to consumer partners willing to integrate and create superior holistic value and flexible organization with an integrated winning and productive mind-
set while transforming the way we work with Distributors, to generate efficient, profitable and reliable growth through mastering and being best in class in Distributors’ partnership.
Purpose of role :
This role acts as the General Manager of these brands driving commercial success to grow the brands.
The role strategically integrates content and growth drivers and provides commercial leadership to deliver the plan.
Top 3-5 Accountabilities :
in consensus with commercial area and PEBAC Marketing Head.
including Media plans, Digital Marketing, Public Relations and Out-trade experiential events, briefing specialist resources and leading the cross functional team to deliver the GAME.
Proposes corrective actions or M4Ms, as needed.
Qualifications and Experience Required :