Performance Marketing Associate
WeWork Companies Inc.
Buenos Aires, Argentina
hace 5 días

Performance Marketing Associate

Buenos Aires, ARG

WeWork is looking for a Digital Marketing Operations Associate to help build and operationalize processes for the Integrated Marketing Department.

About the role :

The ideal candidate has a seasoned background in marketing operations and technology, with the ability to manage and coordinate multiple tasks occurring simultaneously and is comfortable working both independently and on a team.

The Performance Marketing Operations Associate will work closely with internal stakeholders, agencies and international teams on supporting marketing processes and providing tactical solutions on daily tasks.

He / she must be a highly focused, organized, and detail-oriented individual who has demonstrated knowledge of planning and campaign management processes and an established understanding of how ad technologies satisfy digital campaign measurement needs.

Responsibilities :

  • Responsible for managing media technology ecosystem and tagging.
  • Establish best practices and cement marketing operations structures, documentations and practices.
  • Support Automation / Email initiatives and campaign requirements.
  • Manage and drive multiple digital marketing projects and deliver effective results.
  • Work closely with internal stakeholders and external agencies to determine actionable performance optimizations of marketing campaigns.
  • Work closely with Finance teams and external vendors.
  • Analyze web trends, site conversion rates and ad campaigns to drive revenue growth.
  • Demonstrate a positive, cooperative, solution-oriented approach to unifying and motivating departments and teams.
  • Ideal candidate has :

  • 2-3 years’ digital marketing experience in managing large scale search and paid social accounts with a strong focus on geo-targeting.
  • Experience in running performance campaigns.
  • Proven SEM knowledge of Google Adwords and / or Bing Ads (certification a plus).
  • Proficiency of LinkedIn ads manager and Facebook Power Editor.
  • Experience in running performance driven awareness campaign cross Paid Social, Youtube and DoubleClick Bid Manager (DBM).
  • A good understanding of tracking tools / techniques such as UTM parameters, cookies and Doubleclick is desirable.
  • Demonstrated strong analytical skills and knowledge of tools like Google Analytics, Looker and Salesforce.
  • Advanced computer skills, particularly Microsoft Excel and Powerpoint to aid internal reporting.
  • Intermediate design skills, particularly Photoshop.
  • Ability to work autonomously and demonstrate self-starter qualities and to research performance issues and formulate tangible solutions.
  • Degree in Marketing, Economics, Math, Statistics, Info Systems, Computer Science or related .
  • Adaptable in an ever-changing environment and works well under pressure.
  • Reliable, proactive, and focused team player.
  • Demonstrated ability to collaborate with cross-functional peers, managers, subordinates, and partners to achieve business results.
  • Strong time management skills and experience balancing multiple projects at once.
  • Excellent communication skills; written and verbal, with the ability to explain complex concepts in a user friendly manner.
  • Bonus Points :

  • Experience in SEO
  • Fluent Portuguese (ideally)
  • About WeWork

    WeWork is the platform for creators, providing more than tens of thousands of members around the world with space, community and services that enable them to do what they love and create their life's work.

    Our mission is to create a world where people work to make a life, not just a living, and our own team members are central to that goal.

    The WeWork team believes deeply in the power of we and in the movement we’re a part of. We challenge convention and achieve amazing things through dedication and collaboration.

    There is a contagious energy in our spaces as we work together toward accomplishing our goals.

    Our hunger for building great spaces; empowering startups, freelancers, and small businesses; and connecting interesting people is far from being satisfied.

    We’re just getting started, and our journey gets increasingly exciting as more team members join the movement!

    Below are the values that guide who we are and everything that we do.

    Inspired

    We do what we love and are connected to something greater than ourselves.

    Entrepreneurial

    We are creators, leaders and self-starters. We try new things, we challenge convention, and we’re not afraid to fail.

    Authentic

    We are genuine to our brand, mission and values. We’re not perfect and we don’t pretend to be. We are, though, always honest and as transparent as we can be.

    Tenacious

    We never settle. We get sh*t done and we get it done well. We’re persistent and knock down walls literally if we have to.

    Grateful

    We are grateful for each other, our members, and to be part of this movement. We don’t take success for granted. We’re happy to be alive.

    Together

    We are in this together. This is a team effort. We always look out for one another. We value empathy; we know we’re all human, and know we can’t do any of this alone.

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