Senior Research Analyst
Digitas
Buenos Aires
hace 4 días

OVERVIEW

The Senior Research Analyst helps support media strategy, consumer research and measurement teams using research, data, and analytics techniques to answer client business questions and establish / implement best practices.

The Senior Research Analyst is a creative thinker, always in search of both the numbers and the why behind the numbers.

Day-to-day, your role includes :

Develop target audience profiles using mix of syndicated and client data and build alignment of target audiences between client segmentation work, strategic media targets and addressable targeting

Assist in providing always-on competitive analysis including recurring reports as well as ad hoc analyses using a range of competitive monitoring approaches covering media spending, creative launches, social activities, industry, business and product news

Support client measurement and analytics work including coordinating data collection and supporting interpretation & application of the results

Leverage agency and third-party tools to define category, consumer, brand and competitive landscapes

Support measurement execution focused on ad / media effectiveness and brand health

Constantly stay informed on evolving media landscape, including research and emerging trends to provide insight to both media planning team and client

Build knowledge of the agencys systems and data providers and learn how to use data and analytic techniques to help answer client questions

Manage research vendor exploration in efforts of expanding current data provider set by setting up meetings and vetting capabilities

QUALIFICATIONS

Were looking for strong, impactful work experience, which typically includes :

Bachelors degree in advertising, business, engineering, statistics, marketing, or similar discipline or 2+ year working in an agency environment

Requires excellent organization and communication skills, both written and verbal

Ability to work both independently and collaboratively

Familiarity with syndicated and customer data sources

Demonstrate critical thinking and problem solving abilities

Self-motivated, willing and able to learn in a fast-paced environment

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