Marketing Communications Specialist, Latin America
Red Hat, Inc.
Buenos Aires, AR
hace 4 días

Marketing Communications Specialist, Latin America

Posting Location : Location AR-Buenos Aires Posting date 3 hours ago(1 / 11 / 2022 4 : 32 AM)

About the job

This Red Hat Marketing team is looking for a Marketing Communications Specialist to join us. In this role, you will be responsible for the Awareness and Thought Leadership campaigns of Red Hat in Latin America (LATAM), including the planning and realization of initiatives connected with public relations, social media, customer references, internal communications, and community management.

You’ll need to reside in Argentina, Chile, Peru, Colombia, Brazil, or Mexico. As a Marketing Communications Specialist, you will also coordinate the communications network in the region including agencies, digital services vendors, and Field Communications teams in countries in the region.

You will make sure that the regional strategy is aligned with the global plans and with the local marketing needs and that all initiatives will be measured according to high industry standards.

What you will do

  • Create and coordinate regional plans with agencies and Field Communications teams
  • Connect corporate programs with regional demands; build performance reports
  • Manage press releases, articles, blogs, and messages that come from the global team to be delivered in the region
  • Collaborate on the media events that are part of larger marketing campaigns
  • Coordinate the paid and unpaid social media coverage for the awareness and thought leadership programs
  • Set metrics, measurement tools, and reports for each program implementation
  • Plan and coordinate training on public speaking, media exposure, and social community outreach
  • Coordinate the creation of regional customer references following the process with the global team and Field Communications teams
  • Work with the digital marketing vendors on media buy plans
  • Coordinate with the digital marketing manager and the program manager to support their strategy
  • What you will bring

  • Bachelor’s degree in public relations, communications, marketing, or a related field
  • Proven working experience in PR and communications with 7+ years of experience working cross-functionally within an international technical environment in a similar role
  • Excellent project management and planning skills
  • Excellent communication skills; effective presentation of information and solid communication skills for responding to and coordinating with senior stakeholders as necessary
  • Proven knowledge of marketing automation and digital communications tools
  • Very well organized and detail-oriented
  • Ability to manage time and handle multiple priorities to ensure high-quality deliverables
  • Up to date on the latest trends and best practices in PR, social media, and digital marketing measurement
  • Willingness to travel, following Red Hat’s COVID-19 guidelines, and ability to work on your own
  • Fluent language skills in Spanish and English; Portuguese is a plus
  • Experience with marketing in the technology industry (B2B or B2C) is a plus
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