VP of Performance
Rappi
Buenos Aires, ARG
hace 6 días

YOUR NEXT STEP IS AT RAPPI! Rappi is one of the first Latin American unicorns and a start-up that continues to focus on growing and making life easier for our users.

As a company, we seek to continue improving the services we already offer, add more to our offer and continue expanding throughout the Latin American continent.

Role Objective At Rappi we believe that empowered, self-motivated teams can accomplish huge things. We work in modern agile work-flows that integrate engineers, data scientists, business leaders and product owners to deliver specific user experiences applications and feature-sets.

The Head of Acquisition within the Growth team at Rappi is responsible for building and driving crucial marketing capabilities from ideation phase all the way to becoming a successful revenue earning engine across all the cities we serve.

Main Responsibilities

  • Managing a team of 20 + performance marketing experts (ca. 6 direct reports), across Paid Social, Search, Display, Influencer, Referral, Offline and SEO / ASO
  • Plan and controlling of our monthly seven figure marketing budgets for all performance marketing channels
  • Measure, analyse and report performance of online marketing campaigns & impact on the overall business
  • Control performance of all channels on a weekly basis, driving actions in order to achieve our ambitious targets
  • Plan and define channel OKRs on a quarterly basis - ensuring and driving the team to achieve their targets
  • Working hand in hand with product to define the quarterly product roadmap for the acquisition department
  • Working closely with Brand to optimize creative processes in order to improve creative performance
  • Develop and coordinate the implementation of our international marketing strategy
  • You will be reporting directly to the CMO
  • Key Requirements

  • Minimum 6 years of experience in online marketing, in a heavily performance driven environment
  • Minimum 2 years of experience leading a team with more than 8 employees
  • Prior experience managing 7 figure monthly budgets
  • First hand experience with Paid Social, Search, Display, Influencer, Referral, Offline and SEO / ASO
  • High level of experience working with stakeholders across product, tech, brand, customer service and sales.
  • Thrives working in a very fast paced, rapidly evolving environment
  • Exceptional problem solving skills - comfortable working in changing environments and dealing with high complex business challenges
  • Excellent working knowledge of analytics & tracking tools (e.g Appsflyer, Google Analytics, GTM, Firebase)
  • Knowledge of Ad Tech and attribution models
  • Exceptional communication and leadership skills
  • Desired Requirements

  • Bachelor's degree required, having an MBA is a plus
  • Proficient English and Spanish
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