CRM Sr. Analyst
PHILIP MORRIS INTERNATIONAL MANAGEMENT SA
Buenos Aires, Argentina
hace 6 días

Are you keen on expanding and diversifying your commercial knowledge?If so, you might be interested in this opportunity!

We are looking for a CRM SR.

EXECUTIVE Massalin Particulares is seeking for talented people to join Marketing team in Buenos Aires. Principal Responsibilities :

  • Development of data driven strategies ensuring the right consumer receives the right message at the right time in the right channel.
  • Leveraging your understanding of big data, data mining, segmentation, and reporting to increase key performance indicators of all the consumer journey stages.
  • Ensure 1-1 customized marketing utilizing unique consumer journeys in Salesforce Marketing Cloud platform and related toolkits.
  • Lead partner agencies to personalized marketing strategies and tactics to maximize brand engagement and advocacy.
  • Develop close relationships with digital content analyst to inspire ideas and ensure consistency in messaging and creative across channels to help drive the most impactful cross-channel consumer experience.
  • Develop data capture strategy to link all consumer data to build 360 view of consumers.
  • Develop value added suggestions based on ad-hoc analyses & research.
  • Be the referent of email marketing and analytic tools giving support to brand teams to develop tactical campaigns.
  • Leverage analytical tools (Google Analytics) to understand onsite behavior, e.g.
  • click through rates, golden pathways, conversion analysis, marketing effectiveness Qualifications :

  • Bachelor’s degree in Engineering, Economy, IT andor Data Analytics.
  • 2-3 years of experience in CRM.
  • 1-3 years' experience in any email marketing tool (SalesForce Marketing Cloud experience preferred).
  • 2-3 years of experience in Google Analytics.
  • Excellent spoken and written level of English is an asset
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