Rise Interactive (http : / / www.riseinteractive.com), a rapidly growing full service interactive advertising agency, is looking to hire an Internet Marketing Consultant, Analytics Enablement for our Enablement team in our Buenos Aires office.
We are looking for a detail-oriented, highly motivated and tenacious individual that is excited about getting involved in an entrepreneurial company with an expanding Fortune 500 client base base.
Summary and Scope
The Internet Marketing Consultant, Analytics Enablement will be responsible for implementing and optimizing digital analytics technologies for tag management, web analytics, call tracking, A / B / N website testing and conversion rate optimization (CRO) to develop effective digital performance measurement frameworks to assist with understanding website audiences, enhancing digital user experiences (UX), and optimizing marketing spend. marketing spend.
Work closely with the members of the Rise Interactive team to understand client projects
Audit existing web analytics implementations and identify areas of improvement
Optimize existing web analytics configuration aligned with key business metrics / goals
Develop plans and implement digital analytics and marketing measurement tools
Implement and configure web analytics platforms to measure performance metrics
Implement campaign measurement, A / B / N testing and other digital measurement tags
QA web analytics and tags for campaign performance and experience measurement
Comply with and provide insights to improve Rise’s analytics implementation processes
Assist with developing project proposals, SOWs, timelines, and budgets
Develop integrated solutions design bridging Key Business Requirements, Metrics / KPIs, Administrative customizations and Technical components
Required Skills :
Bachelor's degree required
Experience implementing and customizing Google Analytics, Adobe Analytics (aka Omniture / Site Catalyst), or other web analytics software
Experience implementing one or more Tag Management Systems such as Google Tag Manager, Signal, Tealium, Adobe Dynamic Tag Manager, Ensighten, or other such tools
Basic understanding of online marketing including PPC, SEO, display, social etc.
Working knowledge of Microsoft Office applications including Excel and PowerPoint
Demonstrated ability to enable analytics platforms to measure business requirements
Ability to work independently and as part of a team
Ability to work in a rapidly growing, fast paced environment
Ability to multi-task, attention to detail and natural curiosity a must
Web analytics certification or other training a plus