Why Work at Lenovo
Here at Lenovo, we believe in smarter technology for all, so we spend our time building a society that’s brighter and more inclusive.
And we go big. No, not big huge.We’re not just a Fortune Global 500 company, we’re one of Fortune’s Most Admired. We’re in 180 markets, working with 63,000 brilliant colleagues and counting.
And we’re known for the world’s most complete portfolio of smart technology, from devices to software to infrastructure.
With our ingenuity, we help millions not just the select few experience our version of a smarter future. The one thing that’s missing? Well you...
Description and Requirements
The Smart Collaboration Product Marketing Manager will work with the global business unit to produce and deliver marketing collateral and sales enablement to the Lenovo local marketing teams and sales forces.
They will need to distill technical solutions into value-based marketing messaging and feature / benefit language. This role reports into the Sr.
Product Marketing Manager. The position is global and teammates are located in various countries around the world. The candidate should have demonstrated experience as a self-starter in a global setting.
Work directly with the ThinkSmart BU to :
Become an SME in the area of workplace transformation and fully understand the various technologies (hardware, software, accessories) that make up the ThinkSmart offerings
Build feature / value / benefit marketing based on technologies coming to market
Work with the insights group to understand the global market landscape and make a recommendation to the ThinkSmart BU as well as direct sales and "go-to-market" activities for local marketing teams and sales
Coordinate with local marketing and enablement teams to align on strategic programs, build complimentary workstreams, and be the ThinkSmart representative of the commercial marketing organization within those organizations
Present quarterly to sales and marketing leadership on progress and outcomes
Build and track usage model across all assets to gauge effectiveness and report overall program ROI
Work closely with the integrated marketing team on enablement tools development, usage, and deployment (I.e. PSREF, MyPitch, TIGER, etc.)
Champion new ways to reach and drive conversations with commercial IT decision makers and IT influencers via social and of digital platforms.
Ensure design, branding, and tone are consistent across all assets
Manage all event and launch logistics as they pertain to ThinkSmart and related solutions (i.e. CES, InfoComm, ISE, etc.)
Ability to quickly build consensus among the local organizations and business partners and stakeholders.
Ability to be flexible and handle new task quickly and decisively.
Partners management (Intel & MSFT) and POP process for reimbursement
SOW management between procurement & agencies
Travel requirements as needed (est 10% or less)
Manage and report on an annual budget Desired Skills :
Bachelor’s degree in marketing, business or related field
3-5 years’ experience and proven track record in executing successful B2B marketing programs
Strong technical acumen with a history of taking complicated solutions and building simple, impact marketing assets and programs.
Strong attention to detail and results oriented
Strong organizational, project management, analytical and quantitative skills
Strong written and verbal communication skills
The ideal candidate would be a resourceful, self-motivated individual willing to be flexible and adapt to changing requirements when needed
Candidates must have strong critical-thinking and problem-solving skills
Strong collaborative experience in teaming with Sales to drive results
Technology background in either hardware or software required.
Understand of common relationship sales motions and sales cycles highly preferred