Digital Marketing Strategist
IQVIA Holdings Inc.
Buenos Aires, Argentina
hace 12 horas

IQVIA Technologies is seeking an Digital Marketing Strategists to join the IQVIA Technologies Marketing team.

This individual will leverage their digital expertise to create a compelling and differentiated web experience across iqvia.

com / technologies. This individual will be responsible for digital strategy, creating and maintaining web copy, content and visual look and feel to create an exceptional web presence.

The individual in this role will combine best practices in digital marketing, web copy, design and content to optimize the digital experience and requires proven experience managing large digital projects.

This individual will be comfortable working with numerous teams to collaborate on web page copy and content layout. Must have prior experience creating and executing digital strategies within the B2B and enterprise space with strong preference within life sciences and healthcare.

Responsibilities

Manage web pages, digital experience and content strategy for IQVIA Technologies web pages

Identify and create web copy and content requirements with stakeholders across the organization

Analyze web traffic metrics and suggest content and / or page updates to increase web traffic volume, duration of visits, content engagement and conversion

Drive SEO requirements across web pages

Build strong relationships with product marketing, design and social media to drive coordinated marketing activities such as launches and campaigns

Establish best practices in digital marketing, suggesting new technologies like web chat, bots and web page template layouts to increase conversion

Proactively A / B test web designs, digital content and drive-to for greatest impact

English advanced

Proven work experience as a Digital marketing strategist or Digital marketing manager with preference for B2B and / or enterprise environment

Demonstrable experience with SEO / SEM and CRM software

Experience implementing and optimizing web page design and content

Working knowledge of web analytic tools

Hands on experience with online marketing tools and practices

Excellent verbal and written communication skills

Strong analytical and project management skills

Ability to prioritize and drive large digital projects working with key stakeholders across the organization

Work conditions :

  • Home based position
  • Regular contract, full time
  • We offer :

  • ambitious career path
  • competitive salary & benefits
  • work life balance
  • At IQVIA, we believe in pushing the boundaries of human science and data science to make the biggest impact possible to help our customers create a healthier world.

    The advanced analytics, technology solutions and contract research services we provide to the life sciences industry are made possible by our 67,000+ employees around the world who apply their insight, curiosity and intellectual courage every step of the way.

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