IQVIA Technologies is seeking an Digital Marketing Strategists to join the IQVIA Technologies Marketing team.
This individual will leverage their digital expertise to create a compelling and differentiated web experience across iqvia.
com / technologies. This individual will be responsible for digital strategy, creating and maintaining web copy, content and visual look and feel to create an exceptional web presence.
The individual in this role will combine best practices in digital marketing, web copy, design and content to optimize the digital experience and requires proven experience managing large digital projects.
This individual will be comfortable working with numerous teams to collaborate on web page copy and content layout. Must have prior experience creating and executing digital strategies within the B2B and enterprise space with strong preference within life sciences and healthcare.
Manage web pages, digital experience and content strategy for IQVIA Technologies web pages
Identify and create web copy and content requirements with stakeholders across the organization
Analyze web traffic metrics and suggest content and / or page updates to increase web traffic volume, duration of visits, content engagement and conversion
Drive SEO requirements across web pages
Build strong relationships with product marketing, design and social media to drive coordinated marketing activities such as launches and campaigns
Establish best practices in digital marketing, suggesting new technologies like web chat, bots and web page template layouts to increase conversion
Proactively A / B test web designs, digital content and drive-to for greatest impact
Proven work experience as a Digital marketing strategist or Digital marketing manager with preference for B2B and / or enterprise environment
Demonstrable experience with SEO / SEM and CRM software
Experience implementing and optimizing web page design and content
Working knowledge of web analytic tools
Hands on experience with online marketing tools and practices
Excellent verbal and written communication skills
Strong analytical and project management skills
Ability to prioritize and drive large digital projects working with key stakeholders across the organization
Work conditions :
We offer :
At IQVIA, we believe in pushing the boundaries of human science and data science to make the biggest impact possible to help our customers create a healthier world.
The advanced analytics, technology solutions and contract research services we provide to the life sciences industry are made possible by our 67,000+ employees around the world who apply their insight, curiosity and intellectual courage every step of the way.