You are responsible for
Driving all marketing campaign activities across all digital channels and all categories in PH in the market. Develop and lead the local marketing activation.
Lead the execution and constant optimization of D2C digital marketing activation strategy to build our brand, drive sales and to boost our market position.
Driving detailed campaign plan development and define and monitor the campaign budgets with global and local marketing and media experts.
Optimiznf and execute the digital activation plans by means of : standardized campaign brief and planning, leveraging global touchpoints supported by local insights, data validated learnings, foundation & campaign activation checklists, drive optimization iterations & execution, organize daily management and standardize campaign learning output.
Gaining a deep understanding of the modern customer needs to drive business growth and deepen (digital) consumer and customer engagement.
Supporting rollout and scale up of new digital models : L&I, subscriptions etc.
Setting up detailed AOP underpinned with key launches and campaigns.
Working closely with other functions like, supply, procurement and Change Management, and care to ensure a great local consumer experience.
Working closely with central team to pilot global projects and develop best practices.
You are a part of
You will work part of the LAtam Center of Excellence (CoE) resources to drive critical capabilities (e.g. E-commerce / shop, new business models, consumer care, community management, people based marketing / CRM, activation management) as well as to establish the processes within the LAtam Districts, supporting them on their Digital Execution and Philips Store standards.
You will report to the Head of Marketing Latam and Influence the Marketing leaders in our Personal Health Division.
To succeed in this role, you should have the following skills and experience
5-7 years of experience in various marketing roles with the focus on brand management, marketing management, online marketing or media management.
Profound knowledge in media or social media and performance marketing.
Relevant experience in online retail or international consumer goods marketing with focus on digital marketing and E-Commerce.
Strong business acumen, P&L responsibility experience is an advantage.
You are an entrepreneurial and results-driven personality who is highly analytical with strong strategic thinking.
Excellent project management skills.
Solid know-how in activation management, content management, community management, CRM, analytics tools and web technology.
Very good communication skills on senior management level.
Strongleadershipskills, able to actaschangeagent in a complexorganization.
You are a creative solutions finder with the ability to deliver new thinking and techniques.
Experience in Lean Office Management (Daily Management, Kaizen, Hoshin).