Channel Field Marketing Lead SOLA & Chile
Motorola Solutions
Buenos Aires, Argentina
hace 23 horas

Job Description

Motorola Solutions is looking for an experienced field marketing professional to lead the marketing activities in the SOLA (Argentina, Uruguay, Paraguay, Bolivia, and Peru) and Chile territories.

Responsible for the development and implementation of the channel marketing plan in the territory, in line with the sales team’s priorities, including channel sell-through and sell-out programs, demand generation for channel marketers, and brand building programs.

Work closely with the territory Channel sales team to generate incremental sales pipeline for existing and new products and services

Direct marketing liaison Channel Sales Director and CSEs (Channel Sales Executives)

Manage and distribute the territory budget according to the plan

Utilize demand generation tools, resources, and agencies for campaigns and programs and reporting purposes

Create integrated programs and demand generation campaigns in alignment with new product launches, co-marketing campaigns, existing product upsell and cross-sells, and new market development

Adapt regional content for local use (as needed)

Develop and deploy incentive campaigns

Review and approve partner use of co-op funds

Develop customer case studies to promote portfolio benefits to customers

Plan, develop and track events including trade shows, conferences, anniversaries, industry events, technology days, etc.

Support local distributors and partners with marketing programs and initiatives that grow sales and provide positive ROI

Advise other Marketing team members (i.e. Solutions & Product Marketing, Digital Campaigns Marketing, and Lead Management) on trends in territory

Study and understand legal / regulatory, economic, and any other environmental factor(s) affecting customers in the territory and / or influencing their purchasing decisions

Understand the competitive landscape locally & position Motorola Solutions to compete

Support Solutions & Product Marketers w / amplification of regional campaigns locally, and major product launches in the territory

Own the relationship with local vendors / associations / conferences

Aggregate and communicate field marketing activities and status to LACR Marketing Director

Elevate most important / relevant info to be communicated to senior leadership

Look for commonalities in field marketing processes, activities, etc. to leverage best practices across territories

Basic Requirements

5+ years of experience preferred,

A professional with a full understanding of the area of specialization; resolves a wide range of issues in creative ways

Must be self-starting and self-driven and demonstrate problem-solving skills

Ability to drive strategic planning and tactical execution.

Business and marketing plan development skills including the definition of objectives, tactics,time schedules, budgets, responsibilities, and measurements

Able to foster relationships with key Motorola leaders and associates as well as key external groups are essential, especially partnering with an enterprise sales team

Strong communication and presentation skills (written and oral)

Highly organized and proficient at managing multiple projects at the same time

You are metric-driven and have the ability to draw insight from complex marketing data

Marketing degree or similar required

English Level : Advanced


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