Web Content Strategy Manager
Buenos Aires, AR
hace 6 días
source : DirectEmployers Association

IQVIA Technologies ( https : / / ) is seeking a Web Content Strategy Manager to join our Marketing team. This individual will leverage their digital marketing and web expertise to create a compelling and differentiated web experience across the IQVIA Technologies webpages to deliver a strong digital presence for our brand, and will be responsible for streamlining and improving the digital experience across the marketing landscape to create unforgettable experiences for prospects and clients throughout the buyer's journey.

Responsibilities + Provide forward-thinking insight that leads to a stronger digital strategy and an industry leading web presence.

  • Manage web pages, digital experience, and content strategy for IQVIA Technologies web pages.+ Proactively A / B test web designs, digital content and drive-to for greatest impact.
  • Execute on digital marketing strategies ensuring alignment with brand and marketing objectives while integrating buyer's journey requirements, campaigns, and social media into the mix.
  • Develop content requirements, identify, and create web and campaign copy, and fine-tune digital messaging and positioning with Portfolio Marketers and other key stakeholders.
  • Monitor and analyze website and campaign metrics, maintain and update KPI dashboards, and make data-driven recommendations to increase web traffic volume, duration of visits, content engagement and conversion.
  • Drive SEO / SEM requirements and partner with operations to optimize website, social media marketing and campaign performance metrics.
  • Collaborate with product, enterprise, and performance marketing, design, and marketing automation teams to drive coordinated marketing activities such as launches and campaigns.
  • Requirements + Proven work experience as a Digital Marketing Strategist or Digital Marketing Manager with preference for B2B and / or enterprise environment.

  • Experience optimizing web page design, content, and SEO / SEM strategies.+ Working knowledge of analytics, campaign execution, and marketing program optimization.
  • Hands on experience with online marketing tools, practices, and campaign execution.+ Excellent command of English, both oral and written.
  • Marketing-related university Degree.+ Strong analytical, project management, and verbal and written communication skills.
  • Ability to prioritize and drive large digital projects working with multiple stakeholders.At IQVIA, we believe in pushing the boundaries of human science and data science to make the biggest impact possible - to help our customers create a healthier world.
  • The advanced analytics, technology solutions and contract research services we provide to the life sciences industry are made possible by our 70,000+ employees around the world who apply their insight, curiosity and intellectual courage every step of the way.

    Learn more at IQVIA is a world leader in using data, technology, advanced analytics, and expertise to help customers drive healthcare - and human health - forward.

    Together with the companies we serve, we are enabling a more modern, more effective and more efficient healthcare system, and creating breakthrough solutions that transform business and patient outcomes.

    To get there, it takes diverse skills and a curiosity to explore new possibilities. No matter your role, everyone at IQVIA, including our colleagues at Q² Solutions, contributes to our shared goal of improving human health.

    Thank you for your interest in growing your career with us.EEO Minorities / Females / Protected Veterans / Disabled

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