60323 Marketing 1 / 30 / 2018 Buenos Aires City, Buenos Aires Autonomous City, Argentina Position Title : LATAM Spanish Consumer Marketing Location : ARG
Marketing activities will include both ATL and BTL. ? Create campaigns to Drive awareness and positive perception of Lenovo brand as well as sales ?
Actively execute product launches, campaigns, communications plans, promotion planning and support incentive programs ? Prepare a 3, 6 and 12 month marketing plan including rolling 13 week execution plan.
Manage the productivity of the marketing plans to ensure maximum return on investment ? Work with the Regional Product and Brand business heads to align priorities to marketing campaigns ?
Demonstrate a high aptitude for developing relationships with partners and service providers and managing marketing activities within a cross functional environment.
Excellent customer insight and relationship skills, combined with high energy will be key to success ? Develop a retail storefront strategy and a premier shopper engagement to drive in
Understanding of brand strategy and its relationship to the overall customer experience ? Managed advertising, media and creative relationships ?
Good knowledge of technology industry, in particular PC market ? Experience of coordination of multiple countries ? Ability to drive sales with creative marketing ideas and strategies ?
Analytical abilities and experience with interpreting large amounts of customer and financial data