LATAM Spanish Consumer Marketing
Motorola
Buenos Aires, Buenos Aires C.F., AR
hace 4 días
source : beBee

60323 Marketing 1 / 30 / 2018 Buenos Aires City, Buenos Aires Autonomous City, Argentina Position Title : LATAM Spanish Consumer Marketing Location : ARG

  • Buenos Aires Functional Area : Marketing Facility : Corporate Office Relocation Provided : No Education Required : Bachelors Degree Experience Required : 5
  • 7 Years Travel Percent : 10 Position Description ? Successful candidate will plan and lead the execution of consumer marketing campaigns for PC, Tablet and Smart Devices business in the region aligned with corporate, geography, and brand / business unit objectives.
  • Marketing activities will include both ATL and BTL. ? Create campaigns to Drive awareness and positive perception of Lenovo brand as well as sales ?

    Actively execute product launches, campaigns, communications plans, promotion planning and support incentive programs ? Prepare a 3, 6 and 12 month marketing plan including rolling 13 week execution plan.

    Manage the productivity of the marketing plans to ensure maximum return on investment ? Work with the Regional Product and Brand business heads to align priorities to marketing campaigns ?

    Demonstrate a high aptitude for developing relationships with partners and service providers and managing marketing activities within a cross functional environment.

    Excellent customer insight and relationship skills, combined with high energy will be key to success ? Develop a retail storefront strategy and a premier shopper engagement to drive in

  • store conversions ? Ensure all expense tracking is accurately managed ? Working closely with Country Marketing and Sales teams to deploy marketing plans
  • Advertising and creative agency management Position Requirements ? Experience in consumer campaign development and execution in ATL and BTL ?
  • Understanding of brand strategy and its relationship to the overall customer experience ? Managed advertising, media and creative relationships ?

    Good knowledge of technology industry, in particular PC market ? Experience of coordination of multiple countries ? Ability to drive sales with creative marketing ideas and strategies ?

    Analytical abilities and experience with interpreting large amounts of customer and financial data

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