CP&A AMBA General Trade Manager
Diageo
Buenos Aires , Argentina
hace 8 días

Context / Scope :

PEBAC is a business unit formed by 5 countries (Peru, Ecuador, Bolivia, Argentina & Chile) with similar market contexts, trends and opportunities across them.

Its ambition is to change the way consumers celebrate in those countries. For delivering our ambition the focus is in : reinforce our consumer recruitment strategy, consolidate our portfolio to face local spirits competition for recruiting wiser, simplify our operating model that can cope with usual environmental volatility, route to consumer partners willing to integrate and create superior holistic value and flexible organization with an integrated winning and productive mindset while transforming the way we work with Distributors, to generate efficient, profitable and reliable growth through mastering and being best in class in Distributors’ partnership.

Purpose of role : The main purposes are :

The main purposes are :

  • Lead the CAP process for the AMBA General Trade (traditional trade + self-services + national wholesalers). Outlet universe : 35.000 POS.
  • Manage and execute the commercial calendar and orchestrate all activity at the POS to beat the competition, always through our local partner.
  • Represents customer’ and shopper’ in the Joined Up Business Planning process, is the expert in brand activation at the Moment of Choice and acts as advisor for brand communication at different shopper touch-
  • points along the path to drive sell out.

    Top 3-5 Accountabilities :

  • Brilliantly execute a commercial calendar of promotions and brand activities
  • Create the conditions and bring OTIF tools to outperform competition
  • Track execution to course correct as needed to overcome performance targets
  • 12months rolling forecast by brand by channel based on Sell Out Baseline + Building Blocks.
  • Equip local partner to deliver brilliant customer plans
  • Account plans collated - channel plan feasibility checked. Risks mitigated and opportunities captured
  • Growth drivers prioritization by channel
  • Execution standards prioritization by channel
  • Monitor Activities are executed on Time and in Full.
  • Qualifications and Experience Required :

  • Graduate.
  • 2-4 years of experience in the Off trade.
  • Track record of success in : brand activation, sales, crafting of commercial strategic and tactical plans combining economic, consumer, and trade goal, task management, cost center management, and change management.
  • Understanding of and passion for customer and consumer / shopper
  • Superb inter-personal skills and ability to work well within teams.
  • Great project management skills
  • Self-motivated, responsive and tenacious
  • Creative and Resilience.
  • Communication skills.
  • Solid proven experience in brilliance in execution
  • Budget management.
  • Organized and well time management.
  • Ethics and integrity.
  • Ability to manage complexity / ambiguity.
  • Fluent in English & Spanish
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