eCommerce Content Analyst
Stanley Black & Decker France
Buenos Aires, Argentina
hace 6 días

Job Description

Essential Duties and Responsibilities

  • Establish processes and governance by ensuring content and online voice are consistent with branding, best practices, and other marketing efforts.
  • Works closely with brand, product marketing, and ecommerce sales and 3rd party contractors to publish customer facing content and to support the growth of SBD digital presence and promoting our products in e-commerce (ie.
  • content includes product copy / specs, images, online product links, product categorization, SEO metadata, site search terms, banners, pdfs, and videos to increase overall site traffic and user engagement).

  • Working with local markets and / or retailers to understand additional content requirements to drive automation.
  • Responsible for content requests, digital metrics analysis and reporting to monitor content progress, to develop content to enrich the user experience and increase traffic via SEO.
  • Research and provide insights to drive content development (ex : audit competitor content and consumer Ratings & Reviews)
  • Support PIM connector program - Own and drive the effort with our partners in prioritizing and defining detailed business requirements and collaborate on UAT process for content platform.
  • Liaison with PIM / DAM core team in executing best practices for ecommerce channel with the ability to facilitate workshops / meetings, driving conversations and white boarding during requirement gathering and process reviews.
  • Experience required :

  • 3+ years on ecommerce content / merchandising
  • Past experience on Hands-on content management for online channel (ie. Marketplaces, Amazon, Mercado Libre)
  • Basic knowledge of eCommerce ecosystems : product data and content that constitutes product catalog, the tools and systems that business users operate to create, maintain, validate and publish product information.
  • Bachelor’s degree in Marketing, Digital or equivalent field with at least 2 years of experience in e-commerce, merchandising and / or marketing
  • Technical Knowledge Required :

  • Strong proficiency in MS Office Suite, Adobe Photoshop and basic HTML knowledge is a plus.
  • Understands e-commerce platforms and technologies and is able to adapt easily to changes within the space
  • Skills :

  • Languages : English, Spanish and Portuguese is a plus.
  • Responsible, accountable and proactive.
  • Highly organized, detail oriented, process focused, desire for continuous improvement.
  • Ability to multi-task and reprioritize in a dynamic environment. Must perform under deadlines and multiple pressures.
  • Excellent business analytical skills to drive business
  • Excellent presentation skills. Must have the ability to effectively communicate with a wide variety of internal and external customers and suppliers.
  • Strong analytic and problem-solving skills are required. Driven by results
  • Maintain documentation / guidelines to support new products and updates.
  • Ability to work independently, yet collaborate as part of a team.
  • Must have a high level of integrity, energy, passion and excitement and drive to make a difference!
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