ROLE POSITIONING AND OBJECTIVES
This role is part of Marketing Trade Marketing and Distribution.
The role is responsible for develop and implement a trade coverage plan for the assigned area of Buenos Aires.
Reports to : Regional Sales Manager
Geographic Scope : Buenos Aires, Argentina
WHAT YOU WILL BE ACCOUNTABLE FOR
Ensure that objectives in terms of availability, visibility, volume, margin, quality and customer price of products are achieved for the area.
Develop and implement an area operational plan in line with the regional operational plan.
Consolidate data gathered by area team to ensure that Regional Manager is always fully informed and work closely to him to adapt trade programmes developed by the Business Development Manager to the area’s reality.
Coordinate implementation of brand and trade programmes in the area, quickly reacting against competitive threats if necessary.
Provide guidelines to the Trade Marketing Representatives regarding retail planogram and merchandising materials.
Manage, train, inform and motivate the Trade Marketing Representatives and Sales and Distribution Representatives to deliver trade marketing and distribution activities that are superior to the competition in respect of both core and added value services.
Ensure that internal control procedures are followed in relation to the identification and resolution of cash and stock shortage discrepancies
Manage legal, insurance and cash collection issues ensuring that contracts and procedures are written and negotiated in line with company procedures and legal requirements, minimising commercial risks.
Manage budget for trade programmes, productivity, and cost optimisation of the area.
Propose goals and KPIs for the programmes implemented in the area and track ongoing results while gathering ideas from customers and consumers to enhance and customise those programmes.
CAN THIS BE YOUR FUTURE ROLE?
Do you have experience managing teams?
Do you have experience in the commercial field?
ESSENTIAL EXPERIENCE, SKILLS AND KNOWLEDGE
Bachelor’s degree in administration, engineering, accounting, or related areas.
Desirable postgraduate degree.
Previous experience in the commercial area and team management.
Advanced Microsoft Office knowledge.
Advanced English level.
Active driver license.
Strong negotiation, communication, and leadership skills.
WE ARE BAT
At BAT we are committed to our Purpose of creating A Better Tomorrow. This is what drives our people and our passion for innovation.
See what is possible for you at BAT.
Global Top Employer with 53,000 BAT people across more than 180 markets
Brands sold in over 200 markets, made in 44 factories in 42 countries
Newly established Tech Hubs building world-class capabilities for innovation in 4 strategic locations
Diversity leader in the Financial Times and International Women’s Day Best Practice winner
Seal Award winner one of 50 most sustainable companies
BELONGING, ACHIEVING, TOGETHER
Collaboration, diversity and teamwork underpin everything we do here at BAT. We know that collaborating with colleagues from different backgrounds is what makes us stronger and best prepared to meet our business goals.
Come bring your difference!