We’re hiring a Data Analyst to join the Integrated Marketing Team in Buenos Aires.
What users should we be targeting in marketing? How can we reach more of those users? How do we optimize the marketing message to achieve optimal performance?
What is the value of those users and how do we get more value from them? Where do additional opportunities for growth exist?
These are just some of the questions that a Data Analyst on the marketing team at WeWork will answer. The ideal candidate should be highly analytical and have a strong technical skill-
set, with experience in a data extraction language (such as SQL) and statistical analysis tools (such as R or Python).
Analyze data, identify trends, implement optimizations on a day to day basis across multiple digital channels, including paid search / social, display, mobile, and email marketing
Ensure marketing campaign funnels and customer behavior flows are tagged and tracked accurately for reporting and analysis purposes
Support campaign managers and email marketing team on SQL and data needs
Develop recommendations for changes to investment and marketing strategy, optimize the efficacy of marketing spend based on quantitative analyses
Execute accurate test design and evaluation including sampling techniques and determining statistical significance (chi-
square, t-test, ANOVA, correlation, etc).
Analyze sales funnel and customer segments
Strong quantitative, analytical, and problem solving skills
2+ years experience within data analytics
Proficiency in query language such as SQL or equivalent
Experience working with various digital advertising platforms, including but not limited to AdWords, Facebook, Google Analytics
Experience with A / B and statistical significance techniques such as t-test, ANOVA, correlation, or others
Experience in reporting on customer insights and LTV analysis
Ability to manage multiple projects and deliver against aggressive deadlines
Working knowledge of ad trafficking / ad serving platforms including but not limited to Doubleclick etc.
Master Degree in Statistics, Marketing Analytics, or other Quantitative fields is highly preferable