Purpose & Overall Relevance for the Organization :
To achieve profitable and sustainable market share growth within assigned key account(s), while respecting adidas group (target) brand image to ensure key account target achievement
Lead the Country Digital Partner Commerce (DPC) team in driving the digital development of the defined Key Account digital doors and lead the Company Strategy within Pure Players & Marketplaces, seeking to optimize our brand representation, consumer experience and ultimately growing net sales & market share.
Act as the single point of contact for your Country towards the Market DPC team, looking to both input into & take the learnings from a Market level & scaling across the accounts at Market level
Enabling & maximizing digital sell-out across the Market
To represent the assigned digital partners internally as an ambassador towards all functions and vice versa and manage all interfaces of said partners.
To develop the account strategies, formalization by strategic account plans and get sign off by the direct superior
To be the primary leader of the implementation on Digital Key Account Plans and ensure quarterly reviews are properly set.
Execute the Digital Strategic Plan for own country aligned with the DPC Lead at Market level, ensuring to be the voice of Market DPC Team in the country
Drive Digital Shelf optimization to accelerate the focus on improving key digital metrics such as conversion, impressions & click-through-rates
Enhance the visibility of the adidas & Reebok brands across our digital partners, with an immediate focus on the key digital players in your Market
Continuously assess the digital marketplace, identifying areas where we can tangibly improve our brand presentation & enhance the consumer experience and journey
Regularly input feedback into the Market DPC team to help drive best-practice & consistency in our approach across LAM
Enable our sales & brand teams to maximize commercial growth & brand exposure across their respective key accounts online
To monitor and report on customers and competitors’ activities and propose / initiate / take actions
To sell-in and agree on sell-out support and ensure formalization by specific Account Marketing Plans. Drive the Digital Brand Activation across the Market (Marketing & Sales working budgets)
Act as the digital lead in helping to define a clear omnichannel plan for key accounts, alongside the account teams with a separate Go-to-Market (GTM) approach for digital
Seek to upskill the digital knowledge & experience of our sales & marketing teams in the Market
Apply effective communication methods to senior management and stakeholders, both at a Market & European level, in showing expertise across key digital metrics
Showcase digital & commercial expertise in key internal & external environments (e.g. Sell-ins, account meetings, Market leadership meetings, DPC conferences)
Drive digital business cases with support from the analytics team, to act upon identified growth opportunities
Propose prioritization for account focuses based on commercial, brand & incremental digital potential
Through curiosity, assess the digital marketplace, embracing a continuous improvement mindset in suggesting enhancements to how our brands can be better seen & found by the consumer
With a focus on the consumer, evaluate how our current GTM approach can be optimized to drive mutual benefits & increased efficiencies
Liaise with the Market sales & analytics teams, facilitate the forecasting of online sales & growth ambitions across your Market accounts
Support the account strategy for current and future Partner Program accounts in the country, in close alignment with LAM Partner Program team.
Act as the lead country interface and ensure execution of specific Partner Program related topics, including new project and post account go-live tasks, e.
g. Wholesale and Partner Program range forecasting.
Market DPC lead
Market DPC PD
Market DPC Biz Analytics
Market account teams (PP& Omni accounts)
Market DTC own retail e-commerce
Market Sales Teams, Sales operation & Customer services
Market Brand Activation, Brand Planning teams adidas & Reebok & CTC
Knowledge, Skills and Abilities :
A Growth and a Digital mindset
Broad and deep functional knowledge in Sales (eCommerce, operational, financial and processes), with some exposure to digital consumer experience
Excellent negotiation skills, the ability to influence and have impact, creatively craft and build brands and businesses.
Strong influencing and networking skills to effectively manage interdependencies and projects in the matrix
Confident with online sales forecasting, web analytics and digital metrics like conversion, CTR
Consumer and customer obsessed with a deep understanding of both the retail customers you serve, as well as your end-consumer so that you can tap into consumer demand and customer opportunities as they arise
Proven track record of delivering versus measurable sales targets. High degree of commercial and business acumen
Passion of Sports / Sport Lifestyle is a plus
Experience across global markets is a plus
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