Sr Manager Digital Partner Commerce & KAM
adidas
Martinez AR
hace 8 horas
source : SuccessFactors

Purpose & Overall Relevance for the Organization :

  • To achieve profitable and sustainable market share growth within assigned key account(s), while respecting adidas group (target) brand image to ensure key account target achievement
  • Lead the Country Digital Partner Commerce (DPC) team in driving the digital development of the defined Key Account digital doors and lead the Company Strategy within Pure Players & Marketplaces, seeking to optimize our brand representation, consumer experience and ultimately growing net sales & market share.
  • Act as the single point of contact for your Country towards the Market DPC team, looking to both input into & take the learnings from a Market level & scaling across the accounts at Market level
  • Enabling & maximizing digital sell-out across the Market
  • Responsibilities

  • To represent the assigned digital partners internally as an ambassador towards all functions and vice versa and manage all interfaces of said partners.
  • To develop the account strategies, formalization by strategic account plans and get sign off by the direct superior
  • To be the primary leader of the implementation on Digital Key Account Plans and ensure quarterly reviews are properly set.
  • Execute the Digital Strategic Plan for own country aligned with the DPC Lead at Market level, ensuring to be the voice of Market DPC Team in the country
  • Drive Digital Shelf optimization to accelerate the focus on improving key digital metrics such as conversion, impressions & click-through-rates
  • Enhance the visibility of the adidas & Reebok brands across our digital partners, with an immediate focus on the key digital players in your Market
  • Continuously assess the digital marketplace, identifying areas where we can tangibly improve our brand presentation & enhance the consumer experience and journey
  • Regularly input feedback into the Market DPC team to help drive best-practice & consistency in our approach across LAM
  • Enable our sales & brand teams to maximize commercial growth & brand exposure across their respective key accounts online
  • To monitor and report on customers and competitors’ activities and propose / initiate / take actions
  • To sell-in and agree on sell-out support and ensure formalization by specific Account Marketing Plans. Drive the Digital Brand Activation across the Market (Marketing & Sales working budgets)
  • Act as the digital lead in helping to define a clear omnichannel plan for key accounts, alongside the account teams with a separate Go-to-Market (GTM) approach for digital
  • Seek to upskill the digital knowledge & experience of our sales & marketing teams in the Market
  • Apply effective communication methods to senior management and stakeholders, both at a Market & European level, in showing expertise across key digital metrics
  • Showcase digital & commercial expertise in key internal & external environments (e.g. Sell-ins, account meetings, Market leadership meetings, DPC conferences)
  • Drive digital business cases with support from the analytics team, to act upon identified growth opportunities
  • Propose prioritization for account focuses based on commercial, brand & incremental digital potential
  • Through curiosity, assess the digital marketplace, embracing a continuous improvement mindset in suggesting enhancements to how our brands can be better seen & found by the consumer
  • With a focus on the consumer, evaluate how our current GTM approach can be optimized to drive mutual benefits & increased efficiencies
  • Liaise with the Market sales & analytics teams, facilitate the forecasting of online sales & growth ambitions across your Market accounts
  • Support the account strategy for current and future Partner Program accounts in the country, in close alignment with LAM Partner Program team.
  • Act as the lead country interface and ensure execution of specific Partner Program related topics, including new project and post account go-live tasks, e.
  • g. Wholesale and Partner Program range forecasting.

    Key Relationships

  • Market DPC lead
  • Market DPC PD
  • Market DPC Biz Analytics
  • Market account teams (PP& Omni accounts)
  • Market DTC own retail e-commerce
  • Market Sales Teams, Sales operation & Customer services
  • Market Brand Activation, Brand Planning teams adidas & Reebok & CTC
  • Knowledge, Skills and Abilities :

  • A Growth and a Digital mindset
  • Broad and deep functional knowledge in Sales (eCommerce, operational, financial and processes), with some exposure to digital consumer experience
  • Excellent negotiation skills, the ability to influence and have impact, creatively craft and build brands and businesses.
  • Strong influencing and networking skills to effectively manage interdependencies and projects in the matrix
  • Confident with online sales forecasting, web analytics and digital metrics like conversion, CTR
  • Consumer and customer obsessed with a deep understanding of both the retail customers you serve, as well as your end-consumer so that you can tap into consumer demand and customer opportunities as they arise
  • Proven track record of delivering versus measurable sales targets. High degree of commercial and business acumen
  • Passion of Sports / Sport Lifestyle is a plus
  • Experience across global markets is a plus
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