The BU Strategy and Channel Partner Marketing Lead is a critical role within the Americas Territory Marketing Center of Excellence.
This role is charted with building a strong connection between the Business Unit strategies, product marketing and various channels consumer, business and education).
Responsible for the development and activation of Product Go -To-Market strategy and coordinating product launches in the local markets, while ensuring tight alignment to the overarching BU goals, marketing and sales KPIs.
A successful candidate will be responsible for :
Identifying win / win marketing opportunities between country & territory needs and business product priorities.
Coordinating regional activation of global marketing campaigns
Supporting development of local Demand Gen initiatives
Coordination of Product Launch across countries and territories (education, media activation, local launch moments, etc.)
Support country marketing with product positioning (Product 30-3-30 & GTM Playbooks
Accountability back to the global BU product marketing on the delivering against BU marketing objectives
Management and tracking of Marketing KPIs and collaboration with countries on get-well plans as needed.
Working with stakeholders to identify & provide frameworks needed to activate partner campaigns aligned to Intel objectives
You should exhibit the below soft skills / behavioral traits :
Strong interpersonal and communication skills to engage and influence internal stakeholders
Highly organized and self-motivated
Process and solution oriented
Analytical, with a constant focus on metrics, measurement, and optimization
Strong organizational, influencing skills and collaboration skills
Innovative thinking, excellent communication skills and attention to detail
Excellent verbal and written communications
You must possess the below minimum qualifications to be initially considered for this position. Relevant experience can be obtained through school work, classes and project work, internships and / or work experience.
Minimum Qualifications :
Bachelor's degree in Administration, Marketing, or related field.
4+ years of overall experience in technology marketing, product marketing or solution marketing.
Exceptional stakeholder management to drive the right level of alignment between the country, HQ and external teams.
Languages - Fluent in Spanish, English & Portuguese.
Preferred Qualifications :
Marketing experience with Intel product portfolio and familiarity with Intel roadmap, technologies, and product features.