Franchise Manager - Arca Contal Argentina
Coca Cola
Capital Federal, 01, AR
hace 3 días

The Franchise Manager will be accountable for :

Net Sales Revenues Growth, Operating Income Growth, Transactions Growth, Volume Growth, share of vale Growth, Sugar reductions Executional metrics such as coverage, SOVI, OOS, etc

Main Purpose of this Job is to ensure the continued delivery of results by :

  • Lead the growth agenda of the Bottler s operations.
  • Lead the communication with the Bottler s key stakeholders : Commercial Director & Mktg Director.
  • Lead the routines with the Bottlers.
  • Coordinate and execute the long-term vision and annual BP.
  • Coordinate the internal alignment with KO Key StakeholdersCoordinate and lead thru influence our Finance / Planning & RGM / Strategy / Tehcnical / Portfolio Mktg / BigBets teams in order to secure our yearly targets.
  • Implement plans aligned with BP strategic initiatives, in order to sustain and grow System leadership : Monitor evolution of key indicators and create / execute plans to achieve BP objectives (Operating Income / Profit, Revenues, and volume, Sugar as well as SOM & SOVI).

    Identify and capture opportunities regarding OBPPC across categories.

    Route to Market Model capabilities to ensure business strategy execution.

    Infrastructure and logistic plans, to ensure capacity.

    Prioritized Responsibilities

    BP Build Up : Lead the BP development process with ARCA Contal Argentina; ensuring the identification of opportunities and risks based on market analysis across channels (traditional, resellers, modern and On Premise) and Shopper / Consumer, to deliver, Operating Income / Profit, Volume and Share targets within each category, including recommendation of system investments.

    BP execution : Lead the execution of plans, integrating commercial strategies and frameworks, (includes OBPPC, RTM, Brand / Pack launches, Execution, Big Bets plans & Agenda).

    Lead communication flow between Bottler and KO concerning priorities, programs, address market issues and performance. Develop insights in order to enrich frameworks and strategy guidelines for core commercial capabilities.

    System management : strengthen our franchise leadership role and propel market leadership. Leverage influential skills among KO stakeholders and bottler key agents in order to lead the innovation pipeline & the operating routines to fulfil BP.

    Cultural Ambassador within KO & Bottler : act as a change agent and lead our cultural transformation agenda within KO as well as with the BT.


    Overall this position demands a senior player with deep knowledge of the business, high interpersonal / communications skills to influence, negotiate and coordinate with Bottler and multidisciplinary teams with stressed timings.

    The candidate must be a an example of our growth behaviors : Curious; V1.0 / 2.0; Inclusive; Empowered

    Travel Requiriments : 50% of the time, travel within Argentina

    Our Growth Culture :

    One of the reasons our company continues to thrive after 130+ years is having a company culture that supports and rewards behaviors that lead to growth.

    Our Growth Behaviors, as we call them, are ways of being and working that help to make us successful. Think about how you can bring this to life in your next role at Coca-Cola.


    Keep seeking, never settle. Staying curious about what is outside, and two steps ahead inspires us to challenge the status quo.

    Having the courage to look and leap is the way we grow. Because asking what if? pushes us to the next level as people and as a company.


    Make it happen . True empowerment is the result of taking responsibility. This means giving yourself permission to see it, say it and do it, and owning the outcomes.

    Because we move forward faster when we all take action.

    Version 1.0, 2.0, 3.0

    Push for progress, not perfection. There are very few overnight successes. Greatness is borne of many little victories (and failures).

    Share v 1.0, test it, and make it better. Then create the next version. Because the moment we think something is perfect, it will be obsolete.


    Include, value and trust each other. We are smart alone but together we are genius. This means being inclusive, giving the benefit of the doubt and being responsible for each other.

    Because, for our company to thrive for the next 100+ years, smart isn’t enough. We need genius.

    We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and / or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.

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