What you’ll do :
The Senior Analyst is responsible for providing integrated marketing analytical solutions across customers / lines of business and channels to improve client decision making.
The individual in this position must lead and mentor analysts in all aspects of client / LOB deliverables.
Day-to-day, your role includes :
Generate promotion response reporting. Supplement that reporting with database and web analytics using Query and Reporting Tools.
Collaborating with counterparts from Business Leadership, Creative, and Strategists
Create in-depth strategic analytics that inform our Clients’ annual marketing plans.
Identify solutions to Client problems as well as new opportunities that improve the effectiveness and efficiency of the plan.
Develop best practices to improve time management and communication
Apply various quantitative methods to analyze and interpret information from multiple data sources
Prepare analysis and tracking of marketplace, technology and consumer demographic trends both within and across multiple industries / LOBs
Manage presentations to Onshore Analysts
Lead / mentor Analysts in all aspects of client / LOB deliverables
We’re looking for strong, impactful work experience, which typically includes :
Strong SQL and ETL skills (Alteryx or a similar ETL tool experience)
Digitas is an equal opportunity employer.