Marketing Specialist - Image Guided Therapy
Buenos Aires, AR
hace 2 días
source : DirectEmployers Association
  • null In this role, you have the opportunity to : Be responsible for the creation and implementation of the Local Marketing Activation Plan for Image Guided Therapy Business (CV : Cardiovascular Systems;
  • MoS : Mobile Surgery) in alignment with strategic Market priorities. Drives demand generation and ensures local relevance of the value propositions in order to achieve Business Marketing Combination objectives and Annual Operative Plan business commitments for the Platino Cluster (Argentina, Paraguay & Uruguay) You are responsible for : + Create and execute Local Marketing Activation Plan (12 months rolling) for IGT linked to the BMC strategy.

  • Drive demand generation, ensuring formal Leads creation and conversion into true Opportunities reflecting them accordingly in Sales Force system.
  • experience as SFDC user required). + Measure ROI from each Marketing Activation. + Define together with IGT Modality Sales Specialists the introduction plans for new products or updates.

  • Execute company participation in congresses / events and digital. + Drives consumer loyalty by aligning the necessary resources within Platino.
  • Provide business with local insights about markets, competition and trends. + Marketing Performance Optimization and drives continuous improvements applying LEAN.
  • To succeed in this role, you should have the following skills and experience : + Bachelor's degree and>

    3-5 years of experience + Experience in marketing technology, healthcare or medtech products or solutions + Experience as an integrator in a dynamic market and / or matrix organization + Experience in managing Marketing budgets.

  • Significant experience in marketing in the technology, consumer or healthcare domain. + Marketing channel mix strategies (on-line and offline) + Experience with working in a business with complex market / channel structures + Problem - solving skills Your team Based in Buenos Aires , will act as IGT Marketing Specialist for Platino Cluster (Argentina, Uruguay & Paraguay) in the Health Systems Industry.
  • Will works closely with the Marketing Specialists, Modality Sales Specialists and Sales teams. Reports directly to the IGT Business Marketing & Sales Leader Platino.

    Why should you join Philips? Working at Philips is more than a job. It's a calling to create a healthier society through meaningful work, focused on improving 3 billion lives a year by delivering innovative solutions across the health continuum .

    Our people experience a variety of unexpected moments when their lives and careers come together in meaningful ways. To find out more about what it's like working for Philips at a personal level, visit the Working at Philips page on our career website, where you can read stories from our employee blog .

    Once there, you can also learn about our recruitment process , or find answers to some of the frequently asked questions .

    Philips is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sexual orientation, gender identity, national origin, genetic information, creed, citizenship, disability, protected veteran or marital status. #LI-PH1

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