Brand Strategy Director
MediaMonks
Buenos Aires
hace 22 horas

Media.Monks is a digital-first marketing and advertising services company connecting the dots across content, data & digital media and technology services.

Inspired by the connectivity and flexibility of technology APIs, Media.Monks’ single-P&L model offers brands seamless access to a nearly 6,-strong team of digital talent organized across talent hubs in countries.

With us, you'll find a diverse group of colleagues with different backgrounds and perspectives. We believe everyone has something of value to offer, and that sustaining a truly diverse, equitable and inclusive workplace begins with fostering an environment where people can be themselves, authentically, every day.

We want to build something with the potential to change the heart of our industry, and we’d love to include your unique perspective.

Job responsibilities :

Guide brands through the discovery process, insight development, brand positioning,

narrative, platform, architecture, identity, and messaging.

Cultivate a deep understanding of the intersection of consumer motivations and client

business needs.

Deeply understand target audience behavior using research to assist in developing

transformational and actionable insights, including qualitative and quantitative

analysis, experience mapping, personas, ethnographies, leveraging secondary

information sources, and assisting in the formulation of research objectives extraction

critical findings.

Build and apply brand strategy to guide broader teams in developing

campaign / platform ideas, creative and content executions, and touchpoint strategy

based on that foundation.

Assist executive leadership in the development and presentation of new business

responses.

Monitor and interpret cultural and social trends relevant to the client's business

Craft creative briefs to inspire creative and production teams while maintaining

vigilance of the ideation process.

Be a thinker and a doer with the vision to innovate.

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