Marketing Automation Lead LAO
Kimberly-Clark
Buenos Aires, Argentina
hace 1 día

Job Description

  • Work cross-functionally with Revenue Marketing and other teams and departments to develop and definetechnically execute multi-wave / multi-channel closed loop campaign strategies and programs for each stage of the customer journey, ensuring that the Marketing Automation Platform becomes a source of competitive advantage and enabler of our strategic business plan.
  • Creates emails, landing pages, forms, nurturing, scoring programs and reports within MarketoPardot, including templates for use by others within the marketing function.
  • Monitors and reports on effectiveness metrics related to tactics and programs managed by MarketoPardot and related applications.
  • Standardizes, cleanses and uploads contact lists into MarketoPardot.
  • Understand and prioritize customer-focused business requirements, translating them into a continuous pipeline of CRM activities.
  • Facilitate SLA’s with marketing resources to build and execute campaigns most efficiently.
  • Drive sales and marketing alignment with lead scoring, SLAs, and other processes to ensure a end-to-end lead management and visibility.
  • Trains counterparts on the team on how to run reports and accomplish basic tasks within the MAP.
  • Establish and track ongoing metrics, including campaign effectiveness, prospect engagement, funnel advancement, and ultimate return to identify successes and enhancement opportunities.
  • Qualifications Required :

  • Bachelor’s Degree
  • Two or more years of MAP administration experience with at least one year of experience with the MarketoPardot platform.
  • 5 years of related business experience with at

  • 1-3 years as a marketing automationdemand generation SME (i.e. Strong understanding of lead funnel, relationship management principles, demand generation, and opportunity management) administering a sales force automation SFA system;
  • ideally Salesforce.com.

  • Experience in demand creation activities and / or other marketing roles that require use of trade shows, direct mail, email marketing, web, etc.
  • Solid Campaign Management program Development and Execution Experience across multiple inbound and outbound communication channels
  • Administrative ExpertiseExperience with industry leading marketing automation tools like Marketo or Eloqua and their integration with sales automation tools like Salesforce.com
  • Microsoft skills (Word, Excel, PowerPoint)
  • Experience working with cross-functional teams.
  • Experience working closely with sales and accountability for revenue goals.
  • Sound communication and facilitation skills to lead projects and positively influence collaborators.
  • Ability to work in a matrix organization, driving collaboration across functions.
  • Sound project management, analytical, and leadership skills.
  • Preferred Qualifications :

  • History of demonstrated success in the development / building of marketing automationdemand generation / processes from infancy to launch.
  • Demonstrated success working in a cross functionally designed organization.
  • Experience in a Business-to-Business organization.
  • Proven ability to develop and use strong internal & external networks providing access to latest capability thinking, tools and providers.
  • Superior Change Management skills.
  • Capability-building experience
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