Data Governance Lead Background & Purpose of the Job Digital is changing everything about how consumer goods companies go to market.
At Unilever we were at the front of the media revolutions in print advertising in the 1890s, in radio in the 1930s and in TV in the 1960s.
Now we intend to be at the front of the digital revolution. At the heart of our response to this Digital Revolution are our DIGITAL HUBS where our marketers come to work with a range of specialists to deliver data-driven marketing at scale.
Data Driven Marketing at Unilever does not mean just creating niche, highly-targeted activities. Rather, it is the delivery of mass personalized communications, using multiple messages to increase relevance and impact amongst various sub-segments.
It is based on each market having a clear data strategy, and the strong foundations of consumer trust and data governance.
The key ingredient to drive precision, real-time and personalized marketing is obtaining rich, relevant, and legally compliant consumer personal data.
With the expansion in scope and depth of our data driven ambition and the increased focus by regulators on data privacy, we need specialist resources who will support markets in driving global and local standards on data collection, privacy related obligations, and establish an authentic source of the consumer data inventory in the market.
We also need to drive our Consumer Data Governance and Excellence Maturity Program which ensures that markets meet standards on data collection, quality, privacy, sharing, storage, and retention.
The ideal candidate will possess a working knowledge of consumer data related challenges in a marketing context, i.e., data collection, consent and preferences management, data storage, sharing, data marketing and retention.
He / she will work with markets, technology teams, and legal teams to ensure that consumer data governance standards are implemented to the highest level in local markets.
About the role The cluster-based Data Governance Lead will ensure that the markets are able to collect and use rich, relevant, and legally compliant data for marketing.
The candidate will act as the conduit between Global Consumer Data Governance, Global Privacy Legal, and local market-based Data Governance Leads to ensure that global standards are deployed within marketing processes, technology ecosystems and third-party processing activities.
A minimum of 3-5 years of experience in working within digital and data marketing functions ideally in monitoring and reporting performance Understanding of consumer data and its use in Data Driven Marketing, and the technologies which underpin it Understanding of the end-to-end Consumer Data Lifecycle : data collection, profiling, cloud storage, CRM platforms, and architecture Understanding of difference between first, second and third-party data sets and how those sets comply with California Privacy Law and General Data Protection Regulation Technical understanding of digital platforms (i.
e., web, social, mobile) Understanding of privacy issues and data marketing technologies and solutions Working knowledge of data protection and privacy and new laws and regulations including the General Data Protection Regulation, e-Privacy Directive, etc.
Working knowledge of Data Security and its application within a marketing business Strong project management skills Ability to coordinate and collaborate through a virtual organization Excellent verbal, written and presentation abilities Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities.
We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.