The Marketing Campaign Manager (MCM) brings an innovative spirit and a deep focus on data to support a best of breed campaign experience at IQVIA Technologies (https : / / www.
iqvia.com / solutions / technologies). The MCM will be responsible for specific campaigns from strategy, concept, logic flow, multi-touch execution, and optimization, working in collaboration with product marketing managers (including client acquisition, cross-sell / upsell).
He / she will leverage a balanced marketing mix across the paid, owned, earned marketing landscape to create unforgettable experiences for prospects and clients throughout the buyer’s journey.
The MCM will have responsibility for numerous activities including campaign strategy consolidation (streamlining execution by persona) and will work to determine best digital, social, events and other tactics with the goal of optimizing campaign and channel performance (through KPIs such as MQL conversion, pipeline influence / attribution, web visits, social engagement etc.
The candidate must also have experience with stakeholder management, digital, social and other innovative community influencer channels and consistently evaluate potentially lucrative acquisition channels for future scaling.
This position is a key to shaping our go-to-market approach and will require an experienced individual to guide best practices at IQVIA Technologies .
The role requires a strategic, data-driven mindset and can do spirit as we redefine processes and map out data requirements to deliver a more modern campaign strategy.
Key responsibilities include but not limited to :
At IQVIA, we believe in pushing the boundaries of human science and data science to make the biggest impact possible to help our customers create a healthier world.
The advanced analytics, technology solutions and contract research services we provide to the life sciences industry are made possible by our 70,000+ employees around the world who apply their insight, curiosity and intellectual courage every step of the way.