CMI- Data Driven Marketing
Unilever
Argentina Munro
hace 16 días

Description

DIGITAL HUBS bring together a range of internal and external specialists, covering People Data Centre (PDC) People Relationship Marketing and data analytics, media planning and programmatic buying, e-

Commerce, social media and social listening, Community management, as well as asset creation via our own U-Studio as well as ad agencies and other content partners.

We need people with passion for digital and analytics, who are not afraid to break convention and want to be a revolutionary within our business.

About the role The DDM Engagement Specialist is the champion of the use of personalised communications to drive better reach and engagement across Unilever’s brands and categories.

The change will be the interface between two key departments of the CMI Organization and the local market teams and ensure the support : Social Business Analytics (SBA) / People Relationship Marketing (PRM or CRM for external world) in the PDC and the business (either at a Global Category level or within their assigned Market / Cluster).

As a key part of the global People Data Capability Centre, this role exists to drive service and process improvement across the network.

The ideal candidate will be results-focused, plugged into the world of consumer engagement, and have a strong experience and understanding of the value of using CRM to drive increased reach and engagement.

In many markets the SBA specialist role is already existent, in these cases the PRM responsibilities are added to the existent responsibilities. Responsibilities

  • Primary Responsibilities
  • Within the market, the DDM Engagement Specialist champions the roadmap, adoption and engagement in the roll out of PRM capabilities, which include the Unilever Cloud solutions that enable Data Driven Marketing
  • Works with brands to define digital marketing campaign briefs
  • In the local markets, supports brand / market PRM roadmap development from PRM Managers and helps shape the overall PRM strategy globally
  • Advises on data driven marketing best practice in market and proactively publishes knowledge share updates as part of the global PRM Community meetings, including repeatable toolkits
  • Responsible for quarterly presentation of the value / ROI delivered from deployed PRM programmes in markets
  • Tracks all local requests from the DDM Dynamic Audience Specialist, DDM Measurement & 1 : 1 Optimisation Specialist and Digital Hub Lead concerning the PRM applications
  • Proactively manages the pipeline of work and demand by collecting, evaluating and passing along incoming briefs to PDC / SBA / PRM
  • Skills and Experience

  • Ambassador of data driven marketing
  • Has 5+ years of experience in Digital Marketing
  • Knowledge of Digital Marketing campaigns
  • Deep understanding of the digital ecosystem (including social media &) and its strategic move at global and local levels
  • Strong analytical skills and appreciation of coding languages, data sources, data matching and data acquisition
  • An excellent communicator with senior stakeholders, peers and reports (conversational and presentational)
  • Proven project management skills, particularly around assessing priorities and managing workloads
  • Experienced in working in an Agile environment and working in scrum / squad teams
  • Excellent listening skills and the ability to understand and articulate customer needs in business and more technical vocabulary
  • Experience managing relationships within a large, multinational, matrix organisation
  • Experience working as or with marketing stakeholders / agencies and an understanding of their likely challenges and information requirements
  • Experience planning & delivering CRM campaigns (Email / SMS marketing / Media)
  • Strong knowledge of Adobe Marketing Cloud suite (or similar) as bonus but not prerequisite
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