Marketing Sr Manager
The Coca-Cola Company
Capital Federal, AR
hace 6 días
source : DirectEmployers Association

As a Marketing Sr Manager, in this role you will be responsible for : Business Strategy & Brand Specifics : Lead the generation of Single Serve / Affordability Rituals Demand Generation platform from END TO END : big bet brief, metrics definition, vision, outcome, scope, execution guidelines, dme management, prioritization,market implementation and execution : LRP, ABP, Targets proposals, Business Model, Brand Strategy,Brand Stewardship, DME Management, Brand Calendar.

Deliver human centered and business integrated platforms Consumer Demand : Communication brief, Brand communication strategy, content and plans ready to execute by country, VIS adapted by country, sampling coordination & execution, Consumer promotion, PR plan briefing, Enabling DME management, BDS briefing Excution support : execution guidelines by channel (in coordination with comm.

area), Key executional metrics & goals. Shopper briefing & input toolkit. Key visuals to be applied beyond consumer communication Way of working : foster the Agile way of work across the Big Bet.

Company Growth B. 10X Vision development : Generate returnable / single serve rituals and exponential growth strategy link with consumers for the next 5 years.

System management : Lead the dialogue with key stakeholders, SLBU, global & Lag Team on key topics.This position demands high interpersonal / communications skills to influence, negotiate and coordinate multidisciplinary teams and manage projects of high complexity.

Autonomy to work, leading a Mktg team, member of an Agile Team based in SLBU. Stakeholders : Lead the dialogue with key stakeholders, SLBU, global & Lag Team on key topics.

This position demands high interpersonal / communications skills to influence, negotiate and coordinate multidisciplinary teams and manage projects of high complexity.

Autonomy to work, leading a Mktg team, member of an Agile Team based in SLBU. Compentences : Brand stewardship & brand vision.

  • Applied in identification of opportunities for brand and big bet growth + Multi - stakeholder management in a multi-country environment.
  • Lead the strategy, development, platform and last mile for all Big Bet Developments. Define and agree priorities. Facilitate collaboration.

    Provide support and coordination in work and projects assignment among the different functions of the marketing, portfolio, Latam, Global & Cross Functional (Age Organization) teams.

    Technical competencies : 1. Marketing Strategy : brand strategy development and implementation 2. Agile methodology. 4. Innovation : CIF innovation process, market implementation 5.

    10X mindset approach 6. Finance. Brand value chain, ROI analysis, NPV. Required : Bachellor Degree English (advanced level) Spanish (native) Strong Marketing Experience Our Growth Culture : One of the reasons our company continues to thrive after 130+ years is having a company culture that supports and rewards behaviors that lead to growth.

    Our "Growth Behaviors," as we call them, are ways of being and working that help to make us successful. Think about how you can bring this to life in your next role at Coca-Cola.

    Curious Keep seeking, never settle. Staying curious about what is outside, and two steps ahead inspires us to challenge the status quo.

    Having the courage to look and leap is the way we grow. Because asking "what if?" pushes us to the next level as people and as a company.

    Empowered Make it happen. True empowerment is the result of taking responsibility. This means giving yourself permission to see it, say it and do it, and owning the outcomes.

    Because we move forward faster when we all take action. Version 1.0, 2.0, 3.0 Push for progress, not perfection. There are very few overnight successes.

    Greatness is borne of many little victories (and failures). Share v 1.0, test it, and make it better. Then create the next version.

    Because the moment we think something is perfect, it will be obsolete. Inclusive Include, value and trust each other. We are smart alone but together we are genius.

    This means being inclusive, giving the benefit of the doubt and being responsible for each other. Because, for our company to thrive for the next 100+ years, smart isn't enough.

    We need genius. We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and / or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.

    Inscribirse
    Añadir a los favoritos
    Eliminar de mis favoritos
    Inscribirse
    Mi Correo Electrónico
    Al hacer clic en la opción "Continuar", doy mi consentimiento para que neuvoo procese mis datos de conformidad con lo establecido en su Política de privacidad . Puedo darme de baja o retirar mi autorización en cualquier momento.
    Continuar
    Formulario de postulación