Job overview IQVIA Technologies is seeking a Digital Marketing Strategist to join the IQVIA Technologies Marketing team.
This individual will leverage their digital expertise to create a compelling and differentiated web experience across . He or she will be responsible for the digital strategy , creating and maintaining web copy, content and visual look and feel to create an exceptional web presence.
The individual in this role will help guide best practices in digital marketing to optimize the user experience across the digital funnel on the Technologies website and beyond.
This role requires proven experience managing large digital projects, integration of campaign activities, SEO, social media, digital metrics and design methods.
The Digital Marketing Strategist will provide strategic and tactical support for a variety of campaign activities, have a clear understanding of digital best practices, and make data-driven recommendations to drive continuous improvement.
This role requires matrixed collaboration and integration to work in concert with a number of marketing, operations, and go-to-market stakeholders to ensure alignment with branding, campaign, and digital marketing strategies.
Must have prior experience creating and executing digital strategies within the B2B and enterprise space with a strong preference within life sciences and healthcare.
The candidate must also have experience with digital, social and other innovative community influencer channels, monitor competitive and industry trends, and regularly suggest new technologies, capabilities, and approaches to enhance and optimize customer engagement and drive lead generation.
Main responsibilities + Manage web pages, digital experience and content strategy for IQVIA Technologies web pages.+ Proactively A / B test web designs, digital content and drive-to for greatest impact.
The position will be fully home-based (remote) and can be located anywhere in Argentina. Requirements + Proven work experience as a Digital Marketing Strategist or Digital Marketing Manager with preference for B2B and / or enterprise environment.
The advanced analytics, technology solutions and contract research services we provide to the life sciences industry are made possible by our 70,000+ employees around the world who apply their insight, curiosity and intellectual courage every step of the way.
Learn more at IQVIA is a world leader in using data, technology, advanced analytics, and expertise to help customers drive healthcare - and human health - forward.
Together with the companies we serve, we are enabling a more modern, more effective and more efficient healthcare system, and creating breakthrough solutions that transform business and patient outcomes.
To get there, it takes diverse skills and a curiosity to explore new possibilities. No matter your role, everyone at IQVIA, including our colleagues at Q² Solutions, contributes to our shared goal of improving human health.
Thank you for your interest in growing your career with us.EEO Minorities / Females / Protected Veterans / Disabled