If you geek out by learning new SEO trends and techniques? If you A / B test things in your everyday life because you just can t help yourself?
If you have strong opinions about GDPR? We're waiting for you. Our company is searching for an experienced and exploratory Digital Marketing Specialist to help structure, execute, oversee, and analyze campaign performance across a wide range of digital channels.
The ideal candidate understands best practices in the fields of SEO, SEM, A / B Testing, User Testing, and a growing list of related fields. One
part marketer, one
hacker, and one
part technical communicator, this role is responsible for planning campaign architecture, designing / delivering briefs for creative and production teams, regularly monitoring campaign and platform health, and producing and delivering analyses to both internal and client
side stakeholders. Essential Job Duties and Skills :
Design, implement, and maintain best
class processes across multiple client groups for entire digital presence health.
Take consumer and audience data, research, and strategy and convert learnings into actionable marketing tactics across a range of digital channels.
Maintain and contribute through strong knowledge of evolving digital marketing landscape, including high proficiency in many of the following : Google Adwords, Google Analytics, Google Search Console, SEOMoz, SEMRush, Optimizely, Survey Monkey, Google Tag Manager, Google Data Studio (or equivalent software alternatives)
Aid in setting goals for various campaigns and digital properties, including KPI tracking and benchmark development
Interface with social media team regularly to ensure proper cross
platform relationships are in
place and up to modern standards
Integrate CRM methodologies into overall digital marketing landscape
Bonus points for : light programming experience or at least an understanding of web programming concepts, experience with data visualization in reporting, experience with SMS / Messenger / chatbot marketing, and / or experience with mobile app publishing / marketing.
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