Summary and Scope
The Social Media Internet Marketing Consultant will be responsible for various social marketing activities, including campaign development, optimization, and performance analysis for our clients that drive consumer engagement.
The Internet Marketing Consultant, Social will have strong analytical, organizational and time management skills as they will be expected to be able to work on multiple projects at the same time.
They must display a service-oriented, positive attitude for clients and colleagues, coupled with an appreciation of business realities.
This position will develop top of the line social media campaigns that activate consumers and encourage repeated site visits utilizing current and emerging social media practices.
Analyze and evaluate industry benchmarks / market research regarding competitor’s social media programs to identify gaps and social media opportunities for improvement i.
e. content strategy and frequency of content deployment
Establish client’s position in a social media stratosphere and determine content strategy that presents client’s social media program in compelling and unique context
Ascertain what methods will be used to syndicate content i.e. Twitter, Facebook blogs, etc. to capitalize on social media trends
Help client’s find success with unique and timely promotional campaigns featuring incentives to join the social communities such as exclusive content, contests, insider access or other opportunities
Identify key stakeholders in social communities and work to grow the distribution of content, with the goal of growing volume of line client content to drive traffic
Manage various social platforms to develop new campaigns and edit existing one to ensure ROI for clients
Watch and check social media trends, tools, technologies, and recommend direction for investment and implementation
Demonstrate the ability to develop / revise content for varied audiences in a professional manner
Create innovative new content across social media platforms (blogs, Twitter, Facebook, YouTube, Instagram, Tumblr, etc.
and ensure message consistency
Demonstrate deep understanding of client goals in order to forecast budgets, create campaign structures and take complete ownership of multiple client accounts
Extract insights from campaign data, identify relevant trends and provide well developed proactive recommendations to enhance and exceed overall social marketing goals and objectives
Demonstrate clear understanding of overall client messaging and develop innovative social campaigns to engage and attract new customers
Keep up to date on the impact of social media on SEO
Provide reports to clients on an agreed upon basis weekly / monthly
Display curiosity of social media by researching new blogs and channels for relevancy and trend identification
Monitor and advise clients of the latest trends in social media marketing that add value to their brands
Bachelor's degree required
Fluency with English communication skills is required along with excellent presentation skills. Familiarity with AP Style preferred
Demonstrated knowledge of Excel
Advanced analytical ability
Strategic and creative thinking with a strong focus on innovative, but measurable client solutions
Understanding search engine marketing a plus
Self-motivated and results-and detail-oriented
Able to work with minimal supervision while maintaining focus and productivity
Able to quickly adapt to new situations