Measurement Specialist, Google Analytics
Buenos Aires, Buenos Aires C.F., AR
hace 14 días
source : beBee

Qualifications Minimum qualifications : Bachelor's degree or equivalent practical experience. 6 years of experience in a customer-

facing role. Experience in marketing technology / analytics. Preferred qualifications : Master’s degree. Experience leading third-

party measurement, site analytics, CRM, and data systems. Experience in implementation / configuration of measurement, web analytics, or attribution strategy including : data-

driven attribution / non-last click attribution, cross-device measurement, conversion tracking, geo-experiments, incrementality / lift, online-

to-offline measurement, offline data import, and implementing advanced Google Analytics features. Understanding of Google measurement capabilities across ad and media platforms, with an emphasis on Google Analytics.

Ability to help advertisers modernize their measurement capabilities and integrate their various, often complex and disjointed, data sources.

Excellent SQL skills. Excellent verbal and written communication skills in English. About the job Businesses that partner with Google come in all shapes, sizes and market caps, and no one Google advertising solution works for all.

Your knowledge of online media combined with your communication skills and analytical abilities shapes how new and existing business grow.

Using your influencing and relationship-building skills, you provide Google-caliber client service, research and market analysis.

You anticipate how decisions are made, persistently explore and uncover the business needs of Google's key clients and understand how our range of product offerings can grow their business.

Working with them, you set the vision and the strategy for how their advertising can reach thousands of users. The Product Solutions Specialist (PSS) team is in charge of understanding the products and solutions available internationally, prioritizing those most important for Spanish speaking countries and managing their roll out in order to gain the maximum adoption.

We also work cross-functionally to train, support, and consult on existing solutions for both internal teams and external customers / agencies.

As a Measurement Specialist, you will be our Products and Solutions expert, acting as a bridge between the current and future advertising ecosystem and generating incremental Google growth by influencing product strategy, supporting key product launches, and providing customer consulting to help them meet their business goals through product adoption and innovative solutions.

In this role, you will help Analytical leas, Sales teams, and advertisers deploy the latest measurement technologies and have a knowledge of Google Analytics and measurement solutions within Google Ads.

You will also use your understanding of industry practices, digital media trends, analytical abilities and your persuasive influencing skills to engage advertisers.

You understand third-party measurement offerings and how they may be competitively positioned against Google solutions and use insights / learnings to improve business outcomes.

In this role, you will turn product innovations into client solutions that enable our advertisers to get the most out of their advertising with Google.

You will focus on driving the right commercial strategy for Google’s performance products and bring product experience to Sales, enabling front-

line teams to operate effectively and quickly. Additionally, you will focus on helping advertisers accelerate their shift in digital media via Google’s ability to drive advertiser performance towards offline goals, driving some of Google’s most innovative solutions in the omnichannel product space.

Our Large Customer Sales teams partner closely with many of the world’s biggest advertisers and agencies to develop digital solutions that build strong businesses and brands.

We enjoy a bird’s eye view on the massive transformation occurring as advertising shifts to mobile and online platforms.

We're uniquely situated to help shape how companies grow their businesses in the digital age. We advise clients on Google's broad range of products across search, video and mobile to help them connect instantly and seamlessly with their audiences.

Responsibilities Provide measurement product experience to internal teams in order for them to position Google measurement solutions accurately in-

market, including internal / external trainings and / or leading consults with advertisers. Partner with Go-to-Market teams to provide market-to-product

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