CRM Manager
Michael Page
Ciudad Autónoma de Buenos Aires, Argentina
hace 2 días

Descripción de la oferta

  • Drive the successful implementation of the Latam's CRM Programme with internal stakeholders according to business priorities
  • Create, generate and implement and follow up consistent and measurable strategies for : Client Lead Generation (e-Flash campaigns), Marketing Campaigns (research programs, events) and Communication campaigns (Newsletters)
  • Manage daily contact with key stakeholders such as Country Marketing leaders / Managing Directors / LATAM mkt coordination
  • Monitor CRM KPI and programme effectiveness; pro-actively take action to maximize results.
  • Drive CRM process improvements (audience targeting and database management) and optimize the direct marketing campaigns launched in the region.
  • Ensure timely execution of CRM Programs
  • Develop candidate and client life cycle and relevant event-based campaigns
  • Support and advise businesses to ensure maximum return from direct marketing
  • Execute and apply global best practices within the region
  • Working with local marketing teams to optimize data quality and quantity held on customer database.
  • Page Group Argentina is acting as an Employment Agency in relation to this vacancy.

    Perfil buscado (Hombre / Mujer)

    Education and Experience :

    Marketing or related field degree

    3 to 5 years of experience in CRM & marketing.

    Skills and Abilities :

  • Good analytical skills, ability to draw data driven conclusions and make decisions
  • Ability to see through details and think strategically as well
  • Good time management
  • Good interpersonal communication skills
  • Good written and verbal communication skills in English
  • Diplomatic and at ease in a matrix organization involving Global, Local and European Stake holders
  • Preferred :

    This person must be hands on. The role does not have a team under him but needs to be able to work with all the resources in the region and take advantage of Global best practices.

    Specific requirements for the role :

  • Prior experience with SalesForce mandatory, and Exact Target (Desirable)
  • Solid experience in CRM Marketing and direct marketing
  • Other database tool(s) experience
  • Experience analyzing conversion data, ROI and other analytically-oriented material
  • Qué Ofrecemos

    Great place to work with excellent benefits

    CRM Manager De : correo electrónico

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