Latam Modern Work and Security PMM - SMB
Microsoft Corporation
Buenos Aires, AR
hace 4 días
source : DirectEmployers Association

The Microsoft 365 and Security Product Marketing Manager (PMM) for the Small and Medium Business Segment is accountable for the Latin American revenue, scorecard key performance indicators , and market share for solution area assigned products in the region.

The PMM is required to have a strong understanding of Microsoft 365 and Security product set, specifically at the 200-300 level, and a deep understanding of customer solutions and strategies.

This role is seen as the voice of the products they represent within the region as well as the leader and the spokesperson for their product set.

In addition, they must be able to articulate the local competitive landscape and develop local compete strategies and product differentiation by leveraging corporate and local research, partner insights, and customer feedback.

The PMM is responsible for leveraging customer needs, competitive knowledge, and product expertise to drive the relevant business and marketing planning.

The Product Marketing Manager understands, orchestrates, and influences customer campaigns, marketing activities, and delivers product, solutions, and customer campaign feedback to the business.

An essential aspect of the role of the Product Marketing Manager is to align the content, timing and delivery of marketing messages and outreach to Microsoft's customers and partners.

The PMM must develop strong partnerships across marketing, partner, services, and sales to lead and execute the fiscal year priorities.

All relevant marketing teams need to work together to create the most impactful marketing strategy and execution plan possible, minimizing ad-hoc and unintegrated customer and partner outreach.

The various messages need to be very well aligned, with the end goal to think and act as "One Microsoft" - using a model like OARPi (Owner, Approver, Reviewers, Participants, Informed).

In doing this, the PMM is an ambassador of the overall Product Brand and Microsoft CPE (Customer & Partner Experience). Responsibilities This role will be responsible for the Microsoft 365 product family for the Small and Medium Business Segment.

The scope of this PMM includes : Marketing Planning and Program / Campaign Execution (30%) + For all Latin America region, specifically for the Small and Medium Business Segment.

  • Responsible for leading and orchestrating marketing plans supporting Microsoft 365 products, including Microsoft 365 suites, Windows and Teams, to mention a few.
  • Actively engage cross Subsidiary in the One Microsoft orchestration (rationalized audience touches, coordinated offers, integrated marketing calendar, etc.
  • Very close connection and integration with internal partner team and partner ecosystem, including Telcos, Distributors and Resellers.

  • Plan and execute key Microsoft 365 Marketing moments and feature releases with guidance from Corp and track / report with standardized marketing tools, KPIs, and budget discipline.
  • Create marketing plans and campaign investment decisions, including targeting, for product marketing-owned campaigns and activities, partner with segment / channel teams to prioritize investment decisions for non-product-marketing owned activities.
  • Act as the voice of the field by ensuring timely updates / feedback to Corporate on product marketing and campaign execution in subsidiary.
  • Product Evangelism (30%) + Maintain product knowledge and evangelize the product internally and externally to enthusiasts, influencers and partners+ Understand competition in order to create the best value proposition to customers and partners.

    Monitor pricing, offerings, value proposition, product launches, partnerships in order to define our best compete strategy.

  • Adjust differentiated value proposition and create compelling, localized product Bill of Materials (BOM) (To-Customer and To / thru-Partner), and integrate with all subsidiary marketing activities.
  • Drive seller and partner usage of Microsoft 365 programs and tools to bring high value scenarios to life.+ Develop local customer evidence partnering with field and partners.
  • Provide business objectives to Integrated Marketing Managers who develop integrated marketing plans. Manage the Business Priorities and Drive an All-Green Microsoft 365 Scorecard (20%) + Own and drive key performance indicators scorecard metrics for Modern Work and Security, including Correction of Errors, when needed+ Develop local business management strategy - partner with segment to interpret market opportunity / risk and build appropriate Go-To-Market / COE.
  • Determine key insights and asks to accelerate adoption of Microsoft 365 products; qualify inhibitors (with recommendations) to escalate to Latin America Leadership Team and Microsoft Corp.
  • Participate in preparation for quarterly review meeting and other Corp meetings as appropriate. Participate in quarterly connection meetings with Corp to support the local Business Group Lead.
  • Microsoft 365 Ecosystem Development in partnership with One Partner Team (20%) + Collaborate with GPS Partner Team in order to recruit, engage and go-to-market with partners that can offer added value to our platform and our customers.

    Among some examples : Distributors, Resellers and Telcos.+ Ensure partners will receive readiness on our products and programs, will be exposed to our sales teams and will implement a joint go-to-market plan.

    Qualifications Education + Bachelor's Degree () or equivalent experience required, relevant fields of study include : Marketing, Business, Ecosystem development Experience + Minimum 10 years related experience Skills & Knowledge + Evangelist and subject matter expert for product+ Deep customer focus and understanding+ Strong analytical skills+ Ecosystem knowledge and understanding.

  • Experienced in channel / partner ecosystem development+ Excellent communication and presentation skills, including Executive presence+ Experienced in core marketing communications functions;
  • from strategy to execution+ Fluency in English and Spanish / or Brazilian PortugueseMicrosoft is an equal opportunity employer.

    All qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances.

    We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you need assistance and / or a reasonable accommodation due to a disability during the application or the recruiting process, please send a request via the Accommodation request form (https : / / ) .

    Benefits / perks listed below may vary depending on the nature of your employment with Microsoft and the country where you work.

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