Job Description Data Driven Marketing (DDM) Measurement & 1 : 1 Optimisation Specialist
Also known as : CRM Digital Analyst
Digital is changing everything about how consumer goods companies go to market. At Unilever we were at the front of the media revolutions in print advertising in the 1890s, in radio in the 1930s and in TV in the 1960s.
Now we intend to be at the front of the digital revolution. At the heart of our response to this Digital Revolution are our DIGITAL HUBS where our marketers come to work with a range of specialists to deliver data-driven marketing at scale.
Data Driven Marketing at Unilever does not mean creating niche, highly-targeted activities. Rather, it is the delivery of mass personalised communications, using multiple messages to increase relevance and impact amongst various sub-segments.
It is founded on each market having a clear data strategy, with each brand having a clear audience segmentation strategy, and these being used to inform the creation of programmatic media campaigns with highly relevant and effective creative assets.
Activities will be key drivers of data acquisition and eCommerce growth, while also re-invigorating brands’ equity. Over time this will lead to an increased emphasis on performance marketing and may -in some cases lead to one-to-one marketing.
DIGITAL HUBS bring together a range of internal and external specialists, covering People Data Centre (PDC) People Relationship Marketing and data analytics, media planning and programmatic buying, e-Commerce, social media and social listening, Community management, as well as asset creation via our own U-Studio as well as ad agencies and other content partners.
We need people with passion for digital and analytics, who are not afraid to break convention and want to be a revolutionary within our business.
About the role
The DDM Measurement & 1 : 1 Optimisation Specialist is responsible for supporting brand teams in the definition and implementation of measurement strategies, producing meaningful marketing KPI insights and delivering frequent, cross-channel performance reports with actionable insights.
The role will also involve providing data to drive campaign optimisation for the Media team, as well as conducting and advising on web conversion optimisation and web personalisation.
The successful candidate will not necessarily come from a pure web analytics background but will have an excellent, in-depth level of knowledge of digital marketing, along with experience in strategic and analytical management of digital campaigns.
Skills and Experience
Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities.
We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.