Data Analyst
Digitas
Ciudad Autónoma de Buenos Aires, AR
hace 22 horas

Job Description

As a Senior Analyst , you’ll build the strategic and tactical foundation for data-driven marketing efforts. You’ll work to achieve client goals through brand and acquisition campaigns, site optimization, and / or online testing strategy.

Day-to-day , your role includes :

  • Support execution of customer, media, brand, and market research that produce unique insights and opportunities
  • Synthesize research results and uncover overarching themes to drive the client’s business forward
  • Report on key metrics for campaign effectiveness and develop key findings for optimization
  • Facilitate the sharing of data and insights among relevant internal parties to inform future strategies
  • Develop and analyze media and brand targets that inform media strategies
  • Apply syndicated research (Nielsen, MRI, ComScore, eMarketer, etc) and agency research applications to client business
  • Foster strong relationships with internal client teams
  • Assist internal groups in maximizing the use of available research sources and proprietary studies
  • Qualifications

  • Bachelor’s degree in marketing, advertising, business, engineering, statistics, economics, sociology, or similar discipline (Masters a plus)
  • Demonstrated interest in quantitative and qualitative research, experimental design, and data analysis
  • Requires excellent project management, organization and communication skills
  • Experience with Microsoft Office suite, especially Excel and PowerPoint
  • Knowledge of statistical software packages (SAS, SPSS, R) is a plus
  • Strong oral and written communication skills
  • Excellent computer skills
  • Additional Information

    Benefits

  • Access to Prepaid Medical Plan
  • Flexible schedules
  • Flexible WFH Policy
  • 14 business days of vacation
  • Free week at the end of the year
  • English lessons
  • Discounts on courses, trainings and universities
  • Access E-Learning platforms
  • Certification programs
  • Level up program
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