Innovation Manager in PEBAC
Diageo
Buenos Aires, AR
hace 4 días
source : DirectEmployers Association

Job Description : + Leads the execution of the Innovation 4-2-1 pipeline p resented to PEBAC Exec and LAC Innovation for sign off.

  • Works with our customers and distributors to develop a common growth agenda , sets priorities and jointly assigns resources and investment levels.
  • Drives the Annual Game Planning Process for Innovation to establish strong brand / category and business objectives and plans behind each brand.
  • Defines Activity Calendar and A&P Split by Activity for each approved launch. , in consensus with commercial area and Head of Innovation Mainstream Whisky & Rums PEBAC.
  • Accountable for delivering Innovation G5 P&L, leading cross functional teams.+ Supports the Commercial Roadmap for Innovation P&L.
  • Responsible and accountable for all ATL implementation , including Media plans, Digital Marketing, Public Relations and Out-trade experiential events, briefing specialist resources and leading the cross functional team to deliver the GAME.
  • Defines and monitors Price Strategy for each brand, in consensus with the commercial area and following Global Guidelines.
  • Adapts or Creates Advertising for International brands according to Growth Driver Development Matrix . Inputs voice of the Market for Global Creation.
  • Provides Briefs to Customer Marketing team to adapt or create BTL toolkits for PEBAC. + Leads the Business Performance Management Process for Innovation including P&L tracking, Market share monitoring, Brand equity tracking and Category performance with a focus on Sell out.
  • Proposes corrective actions or M4Ms, as needed.+ Administers the overall A&P budget of brands in charge . Qualifications and Experience Required : + University degree required.

    MBA (or equivalent) preferred+ English proficiency required, Spanish+ 5-8 years progressive FMCG experience; proven track record of strong commercial success.

  • Strong ability to create amazing relationships; proven ability to influence across functions and countries, both internally and externally.
  • Strong strategic capabilities in order to apply consumer and market insights to business plans. Think in the future and anticipate trends and opportunities.
  • Comprehensive commercial and financial decision-making experience including channel profitability & targeted trade investment.
  • Strong negotiating skills.+ Role is for Chile&Peru. Can be based in Argentina / Chile or Peru.+ This role requires traveling across the market (estimated 20%) as well as effective usage of virtual communication channels.
  • Worker Type : Regular Primary Location : Buenos Aires Additional Locations : Lima, Santiago Job Posting Start Date : 2021-08-27-07 : 00As a global leader in beverage alcohol, our 200+ brands are part of everyday celebrations in over 180 countries.

    Our ambition is to create the best performing, most trusted and respected Consumer Products Company in the world.Ever since Arthur Guinness took out a 9,000 year lease on a Dublin brewery, some 250 years ago, we became a business that is defined by the character of the people who work here.

    It took immense character from Alexander Walker to convince the captains of every ship in the port of Glasgow to take crates of Johnnie Walker to the four corners of the world.

    Today, nothing's changed.We're proud to be more than 27,775 talented people . While they make our iconic brands ever stronger around the world, we help them go further than they thought possible.

    Diageo is where you'll find a wide variety of personalities, experiences and perspectives , wherever you're based in the world.

    It makes for a stimulating and rewarding working environment, where everyone can flourish. DRINKiQ What's your DRINKiQ? Take our quiz to understand how alcohol is made and explore the effects of drinking.

    You can discover everything you need to know on DRINKiQ website (https : / / ) .

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