Subsidiary PMM

Microsoft

Buenos Aires, Buenos Aires, Argentina

hace 2 días

The Subsidiary Product Marketing Manager, Microsoft 365 Advanced Workloads (PMM) is accountable for the Latin American revenue, scorecard key performance indicators , and market share for their assigned products in the region.

The PMM is required to have a strong understanding of their product set, specifically at the 200-300 level, and a deep understanding of customer solutions and strategies.

This role is seen as the voice of the products they represent within the region as well as the leader and the spokesperson for their product set.

In addition, they must be able to articulate the local competitive landscape and develop local compete strategies and product differentiation by leveraging corporate and local research, partner insights, and customer feedback.

The PMM is responsible for leveraging customer needs, competitive knowledge, and product expertise to drive the relevant business and marketing planning.

The Product Marketing Manager understands, orchestrates, and influences customer campaigns, marketing activities, and delivers product, solutions, and customer campaign feedback to the business.

An essential aspect of the role of the Product Marketing Manager is to align the content, timing and delivery of marketing messages and outreach to Microsoft’s customers and partners.

The PMM must develop strong partnerships across marketing, partner, services, and sales to lead and execute the fiscal year priorities.

All relevant marketing teams need to work together to create the most impactful marketing strategy and execution plan possible by customer segment, minimizing ad-hoc and unintegrated customer and partner outreach.

The various messages need to be very well aligned, with the end goal to think and act as "One Microsoft" - using a model like OARPi (Owner, Approver, Reviewers, Participants, Informed).

In doing this, the PMM is an ambassador of the overall Product Brand and Microsoft CPE (Customer & Partner Experience).

Responsibilities

This role will be responsible for advanced workloads within the Microsoft 365 product family, including Voice, Knowledge and Analytics to mention some examples.

The scope of a PMM includes :

Marketing Planning and Program / Campaign Execution (30%)

For all Latin America region, including all segments large, medium and small and all industries.

Responsible for leading and orchestrating marketing plans supporting Microsoft 365 selected products, but always driving platform value

Actively engage cross Segments and cross Subsidiary in the One Microsoft orchestration (rationalized audience touches, coordinated offers, integrated marketing calendar, etc.).

Plan and execute key Microsoft 365 Marketing moments and feature releases with guidance from Corp and track / report with standardized marketing tools, KPIs, and budget discipline.

Create marketing plans and campaign investment decisions, including targeting, for product marketing-owned campaigns and activities, partner with segment / channel teams to prioritize investment decisions for non-product-marketing owned activities.

Act as the voice of the field by ensuring timely updates / feedback to Corporate on product marketing and campaign execution in subsidiary.

Product Evangelism (30%)

Maintain product knowledge and evangelize the product internally and externally to enthusiasts, influencers, partners and pre-sales customer scenarios with Business Value Programs.

Understand competition in order to create the best value proposition to customers and partners

Adjust differentiated value proposition and create compelling, localized product Bill of Materials (BOM) (To-Customer and To / thru-Partner), and integrate with all subsidiary marketing activities.

Drive seller usage of Microsoft 365 programs and tools to bring high value scenarios to life.

Develop local customer evidence partnering with field and partners.

Provide business objectives to CMO Integrated Marketing Managers who develop integrated marketing plans. PMMs participate in the workstreams led by CMO to build a comprehensive event plan for the complete fiscal year.

Manage the Business Priorities and Drive an All-Green Microsoft 365 Scorecard (20%)

Own and drive key performance indicators scorecard metrics for your selected products, including Correction of Errors, when needed

Develop local business management strategy - partner with segment to interpret market opportunity / risk and build appropriate Go-To-Market / COE.

Determine key insights and asks to accelerate adoption of Microsoft 365 products; qualify inhibitors (with recommendations) to escalate to Latin America Leadership Team and Microsoft Corp.

Participate in preparation for quarterly review meeting and other Corp meetings as appropriate. Participate in quarterly connection meetings with Corp to support the local Business Group Lead.

Microsoft 365 Advanced Workloads Ecosystem Development in partnership with One Partner Team (20%)

Education

Bachelor’s Degree or equivalent experience required, relevant fields of study include : Marketing, Business, Computer Science

Experience

Minimum 5 years related experience

Skills & Knowledge

Evangelist and subject matter expert for productDeep customer focus and understandingStrong analytical skillsExcellent communication and presentation skillsExperienced in core marketing communications functions;

from strategy to executionExperienced in channel / partner ecosystem development

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