Supervisor, Consumer Insights
The Walt Disney Company
Buenos Aires, Argentina
hace 2 días

Job ID 1026630BR Location Buenos Aires, Argentina Business Disney Media & Entertainment Distribution Date posted Sep. 25, 2022

Job Summary :

The mission of the Supervisor of Consumer Insights is to find insights that contribute to the creation of new products and business growth.

This role will work with the marketing teams.

This role will have under its scope a variety of subjects related to understanding people habits, beliefs, behaviors & preferences regarding entertainment and sports, as well as understanding the market dynamics through deep expertise on analytics and data driven decision.

Responsibilities :

  • Manage qualitative and quantitative projects with agencies and in house. From writing briefs and selecting methodologies to analyzing and creating the final presentation.
  • Execute all technical aspects of quantitative research initiatives including questionnaire development, analytical planning and data analysis using SPSS.
  • Manage logistical aspects of qualitative research initiatives related to content, developing screeners, overseeing recruits and developing discussion guides.
  • Analyze research findings to develop client-friendly internal reports for both quantitative and qualitative reporting, using a story-based reporting approach.
  • Analyze a broad array of data points from internal and external sources related to Company IP, Product and Library Assets.
  • Work with external vendors and effectively collaborate with them in order to successfully complete and deliver insights projects.
  • Develop strong relationships with cross-functional partners in Marketing, Product Development and Sports and be a business partner to understand consumers.
  • Basic Qualifications :

  • Approximately 4 years of experience in the research, insights or data driven roles.
  • Analytical skills are a must.
  • Knowledge of statistics for sample configuration, weighting and quotas.
  • Ability to combine an analytical profile with empathy to understand consumer.
  • Good communication and presenting skills.
  • Basic notions of report visual design.
  • Ability to resume complex data in simple visual charts.
  • Proficiency in MS Excel and PowerPoint.
  • SPSS Knowledge, experience with SQL is a plus.
  • Advanced Level of English.
  • Additional Information! :

    At Disney, we believe it takes great people to create the memorable experiences, products and services our consumers know and love.

    We are a team of storytellers and hire under equal opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, disability and gender identity.

    We foster a corporate culture of belonging and inclusiveness, which empowers our staff and company to thrive. At Disney, everyone has the opportunity to speak up and participate, grow and share ideas.

    You can design and create, and build the most wonderful place in the world. But it takes people to make the dream a reality. Walt Disney

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