Field Marketing Manager
MicroStrategy Incorporated
Buenos Aires, Argentina
hace 6 días

Company Description

MicroStrategy transforms organizations into intelligent enterprises through data-driven innovation. We match smart people to dynamic projects and technologies that truly challenge their talents.

Curious and creative in outlook, our success is built on the talent and energy of smart and driven people.MicroStrategy (Nasdaq : MSTR) is a worldwide leader in enterprise analytics and mobility software.

A pioneer in the BI and analytics space, MicroStrategy delivers innovative software that empowers people to make better decisions and transform the way they do business.

We provide our enterprise customers with world-class software and expert services so they can deploy unique intelligence applications.

Job Description

The LATAM Field Marketing Manager is responsible for defining and executing a comprehensive marketing strategy across Latin America to achieve regional growth and revenue targets.

Partnering closely with the Regional Sales VP and sales teams, the person in this role will design digital marketing plans that support prospecting, lead & pipeline generation and closed revenue, as well as support customer marketing initiatives including the customer reference program and customer marketing programs.

The field marketing lead should be comfortable acting as a spokesperson and brand ambassador for our products and services (when necessary).

Our ideal candidate thrives in a fast-paced environment, is an expert in digital marketing, and enjoys working on a variety of projects and can prioritize those projects based on business goals.

Your Focus :

  • Collaborate with senior MicroStrategy Sales professionals in LATAM to identify business goals and maximize the impact of local marketing activities
  • Assist in the creation and execution of digital marketing plan, including advertising, email, social media, virtual events, field enablement and partner sponsorships
  • Lead local marketing and web analytics requirements and reporting initiatives to include aligning with key stakeholders to gather requirements and KPI’s as well as actively engaging with our partners to share actionable insights and recommendations.
  • Manage the local editorial calendar, helping to create and execute local webinars, working with both internal and external stakeholders
  • Report on program performance on a regular basis using Salesforce.com
  • Deliver regular communication to the field regarding program information, updates, expected involvement and access to promotional materials
  • Drive pipeline growth by developing a quarterly marketing plan based on approved budgets including recommendations for industry specific regional activities, local sponsorships, conferences / trade shows, advertising, local events, participation in local business or trade associations, demand generation and content needs that will drive business results for the region.
  • Secure customer participation in MicroStrategy regional and national marketing activities including press releases, case study write-ups, presentations at MicroStrategy events, participation in industry awards, etc.
  • Understand and communicate marketing strategy, value proposition, positioning and messaging across all product pillars to regional field sales personnel so that they are aware, knowledgeable and enabled with the latest and most powerful content for effective use in sales cycles
  • Qualifications

  • Education : Minimum Bachelor’s degree; advanced degree preferred
  • 5+ years marketing experience
  • Superior ability to communicate and influence across all levels of the organization, including outstanding problem solving skills
  • Experience in B2B marketing, especially in Tech or high-growth SaaS organization
  • Experience in working within a customer focused sales environment with an understanding of sales channels and market segments
  • Experience with Marketo or equivalent and Microsoft Office Suite
  • Event background and execution experience
  • Energetic, strong work ethic and a dynamic individual;
  • Highly motivated and willing to work within a fast paced environment with an innate sense of urgency
  • Excellent written communication, organization, time-management, process and project management skills
  • Fluent Spanish, Portuguese and English.
  • Experience with Salesforce, SEO / SEM, media tagging experience are a plus
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