Brand, Creative & Product Marketing Sr. Manager, LATAM
WeWork
Buenos Aires, Argentina
hace 4 días

About the Opportunity

WeWork is looking for a creative & business oriented Sr. Manager to lead its in-house, regional creative studio. This leadership role will be a key member of Latin America’s marketing team, responsible for overseeing creative strategy and empowering the growth team with the differentiated tools they need.

Reporting to the Head of Regional Marketing and connected to WeWork global creative hub, you will serve as the lead for your region.

With a mission of empowering tomorrow’s world at work, WeWork designs, builds and operates the world’s best flexible workspaces.

Our global creative team seeks to create ownable sales materials, events and experiences, pioneering the way our brand communicates to the world.

In this role, you’ll :

Manage an external team of talented content creators, designers and copywriters, providing constructive direction and encouraging best-in-class creative solutions

Collaborate with marketing, product and sales leadership to develop on-brand experiences across communications mediums (including sales presentations and brochures, infographics, microsites, multi-channel events, emails, video, sales and marketing campaigns, etc.)

Oversee production and localization of a high volume of sales and communications materials

In partnership with the Head of Marketing, manage creative budget, prioritization and execution of building and product photography, through external photo vendors

Approach all work through a strategic lens, advocating for design thinking and process

Tackle complex business problems with clear, distinctive creative solutions

Build a network of creative partners and agencies

  • Be the voice of the segment and the market to the sales team and implement feedback from the market to enhance programs;
  • Partner with sales stakeholders and leaders to design and deliver sales enablement assets, including but not limited to : Interactive sales demonstration assets;
  • Pitch decks in all mediums / forms; Thought leadership and editorial; Content marketing assets; Event activations; Shareable experiential assets for large enterprise clients;
  • Video content; Other on-brand packaged assets (including digital storytelling, physical leave-behinds, shareable links, etc).

    Collaborate with our Growth teams to develop a full-stack, account-based marketing strategy for the Enterprise segment. Lead the development of content and experiences to support this strategy.

    Oversee workflow and prioritization

    About You

    We’d love to hear from you if you meet the qualifications below :

    You are a strong coach and motivator who loves bringing out the best in your team. You are equally strategic and finessed in your design, balancing big picture thinking with flawless execution and your portfolio shows it! You are viewed as a strong business partner, bringing value through your approach to problem solving.

    You love simplifying the complex into compelling creative experiences. You are passionate about collaborating with storytellers of all backgrounds to communicate WeWork’s mission and offerings.

    8+ years experience in brand, marketing, content, sales enablement, communications or a related field; at a creative agency or in-house at a design-led brand.

    Bonus points for experience at an in-house agency and B2B, strategic design experience)

    3+ years in a management role

    Clear and effective written and verbal communicator, expert at presenting to executive stakeholders

    Experience partnering with sales teams to develop highly targeted, differentiated sales materials

  • Experience developing integrated marketing campaigns;
  • Track record of driving business results through brilliant marketing;
  • Exceptional leadership, organizational, and problem solving skills;
  • Strong time management skills and experience managing multiple projects simultaneously

    Excels under pressure and can maintain a calm demeanor at all times

    Demonstrated ability to weigh business goals alongside creative goals

  • Strong track record in thriving in a hyper-growth environment;
  • Tech-savvy and up-to-date on all marketing tools, platforms and resources;
  • Experience in real estate or technology preferred but not essential

    Bachelor’s degree in Communications, Marketing, Business Administration or related field

    Eager to create world class work that drives business results

    Ready and willing to go an extra step for your work and your team

    Passionate about collaborating with and delivering for partners

    Focused on impact. You work in a way that lifts the team and the organisation, not just yourself.

    Known for your refined aesthetic and taste in all things design

    Motivated to work in a place where no two days are the same

    You’re driven, optimistic and get things done. You bring a high level of self-directed energy, and an unrelenting drive to succeed and win.

  • A storyteller. You’re an original and you love to bring out originality in others. You pride yourself on your ability to turn business-speak into irresistible stories;
  • Data-driven. You understand the importance of effectively measuring and reporting back on all activity

    An experimenter. You see every task as an opportunity to test and learn.

  • Omni-everything : You can work with content experts to weave a compelling tale in any medium, from pitches to Instagram stories to blogs, whitepapers and presentations;
  • A lifelong learner. You believe that brilliance is made, not born, through hard work and commitment, not innate talent. You are a voracious learner and you give and receive feedback openly.

    Life at WeWork

    Just as we empower our community, we believe in empowering our team to create their own life’s work. We move fast and challenge each other, but we always make sure we look out for one another.

    Our culture and values are what make working here rewarding.

    We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

    Learn more about diversity at WeWorkhere.

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