Main Purpose of Role
Lead and Drive 3 of the key platforms for Dove Deos : Core platform (Original variant represents more than 50% of brand TO) considering a brand relaunch in 2020 / 2021;
Zero platform (alu-free mix); Even Tone Platform for all Latam markets. Lead global village project for LATAM / EU.
As part of Dove Global Deos team, key accountabilities are :
LATAM Innovation : lead the innovation for the cluster for the 3 platforms above. Main point of contact for all the markets.
Global project lead : this is one of the most strategic projects for the category. Is the disruption of the contact applicator segment and need to be able to develop a full mix (pack, formula & designs) and lead the strategy globally for all Deos Brands (Dove, Rexona and Axe).
PRIORITY CLUSTERS : LATAM / EU.
Being able to find new opportunities for the brand for LATAM (Examples of this : Limited Editions we are launching in our 3 key markets)
Lead Mexico brand relaunch communication, developing a specific plan being our key cell to grow.
Being member of H&B and Even Tone Squads globally.
Marketing team across LATAM, 2) x-functional teams (global and cluster) 3)Full Global Team (diff locations)
Critical success Factors for the Job
Brand Relaunch for LATAM (Q1 2021)
Global Village project contract in Q4 2020
Great interpersonal and communication skills
Solid Marketing skills (BD / BB)
Strong multi-tasking skills with a comfort in maintaining multiple priorities and Flow to work agenda
Proactivity and passion about changes
Ability to work independently as well as in a collaborative team environment
Ability to influence others
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