Digital Marketing Manager
HRP Partners
Capital Federal, Argentina
hace 1 día

PRINCIPALES ACTIVIDADES

  • Drive acquisition and conversion via digital channels. Responsible for developing and implementing a strategy to increase online presence and drive qualified traffic and conversion to online or telephone based inquiries.
  • Responsible for ensuring the site is fully optimised.
  • Develop and oversee the SEO strategy.
  • Manage the relationship and performance of a PPC agency.
  • Manage Google Analytics / Search Console / Google Tag Manager
  • Drive brand awareness in key online channels to support enquiry and sales targets.
  • Responsible for enhancing user experience through working with a technical support team and for making improvements to the responsiveness of the website.
  • Manage the delivery of engaging online campaigns.
  • Responsible for creating a data strategy for our CRM including segmentation, data collection and campaign management.
  • Responsible for the social media strategy. Analysing what works for the Blue Parallel brand and keeping abreast of all social media changes and improvements and managing daily updates.
  • REQUISITOS

  • Minimum 4 years marketing experience, specifically digital, for a luxury brand.
  • Proven track record of developing and delivering successful digital marketing activity .
  • Proficient in working with different content management systems and managing website development.
  • Proven experience in designing, developing and managing PPC campaigns.
  • Strong understanding of SEO and ability to manage and effectively review performance of SEO initiatives.
  • Track record in effectively using social media to meet business goals.
  • Experience of managing external agencies that are engaged in the support and delivery of marketing activity.
  • Experience of database management.
  • Expertise in Google Analytics / Search Console / Google Tag Manager.
  • Excellent written skills and a flair for design.
  • QUÉ OFRECEMOS

  • Working in a luxury travel company.
  • Native english speaking candidate based in Buenos Aires.
  • Solid monthly salary in USD.

  • Annual bonus based on company & personal performance.
  • Health care.
  • Cell phone.
  • Travel expenses covered.
  • Working hours : 10hs to 19hs.
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